Once
again
Vijay
proves
that
he
is
the
king
in
the
Box
Office
circle
after
Superstar
Rajinikanth.
Vijay's
forthcoming
film
Kuruvi
has
gone
for
a
record
price
Rs.1.50
cr
in
Kerala,
which
is
the
first
business
happened
to
the
Dharani
directed
film.
Mahi,
the
Malayalam
industry's
leading
hair
dresser
and
film
producer
has
snapped
up
the
film's
theatrical
rights
for
this
record
price
on
royalty
basis,
a
source
revealed.
Kuruvi
is
scheduled
to
release
in
May
and
theatres
in
Kerala
are
eager
to
give
it
priority
dates,
as
Vijay
commands
this
region
since
his
Pokiri
released
a
couple
of
years
ago.
Pokiri
is
one
of
the
highest
collecting
Tamil
films
in
Kerala.
And
his
Azhagiya
Tamil
Magan,
an
average
flick
in
Tamil
Nadu
did
reasonable
business
in
this
region.
Udhayanidhi,
the
Producer
of
the
film
is
being
happy
about
the
offers
he
received
from
various
quarters
of
the
state
but
also
having
an
idea
of
releasing
the
film
state
wide
on
his
own.
The
international
right
of
the
film
has
been
already
fetched
by
Ayngaran
International
for
a
big
amount,
which
is
almost
covered
the
film's
production
cost.