Actor Arya and Neerav Shah have launched a new company, Lightning Strikes, something useful to the industry to shape up the scenes with extraordinary natural effects.
They supply modern equipments to create lightning effects in film.
"We"ve been seeing such professional lighting for a long time in Hollywood and thought it was high time that Indian cinema too got it," says cinematographer Nirav Shah, who along with Arya is responsible for bringing the lights to Kollywood.
He further told, "Earlier, we used to visualize a lot of lighting, but those couldn"t be translated on screen due to several practical problems. This light will act as a storytelling tool and make it possible for filmmakers to translate their ideas better on screen."
Story first published: Wednesday, July 29, 2009, 15:37 [IST]