Three action masalas hit the screens today

For the first time the Tamil producers are not bothered about the auspicious Aadi month and are preparing to release their films.

Aiyantham Padai, Malayan and Modhi Vilayadu are hitting the screens this Friday (July 24). It is a bitter fight as the three are important to all the three heroes.

All the three new releases are said to be in the mass masala action genre. Sundar.C, Karan and Vinay need a hit to establish themselves as saleable stars through these films.

Aiyantham Padai is produced by his wife Khushboo, under her Avni Cinemax banner which has churned out hits in the past.

Karan is pairing with Shammu of Kanchivaram and Udayathara in Malayan. The film is made on a true incident that happened at the Sivakasi cracker factory, a few months ago.

In Modhi Vilayadu, two film old Vinay plays as action hero and is directed by Saran. It is very crucial for Vinay to maintain his image at the box office. His earlier films Unnale Unnale and Jayam Kondan made a decent collection at the Box Office.