Unnaiye Rathiyendru, a new film was launched on Thursday by veteran film maker K Balachander at AVM Pillayar Koil. The film is a completely different love story, according to the director.The director later said at an inauguration that legends like KB has given the team high spirits and has encouraged them to work even harder. Written and directed by C. Pavalan, the film is made with newcomers Vishnu Priyan and Varnika. Supporting them are Sarath Babu, Delhi Ganesh, Jeeva, Balakrishnan, Mano Bala and many others.Sabesh and Murali have set the music and camera in charge is Senthil Paramesh. S Sivaprakasam is producing the film under his banner Jayalakshmi Creations.