Superstar
Rajinikanth
starrer
Endhiran's
ticket
booking
was
started
soon
after
Sun
Pictures
announced
the
release
date
of
the
film.
According
to
reports,
tickets
for
all
the
three
versions
were
sold
out
within
hours
after
bookings
were
opened.
The
US
rights
was
acquired
by
FICUS
Movies,
a
U.S.
based
production
house.
It
has
bagged
the
rights
of
both
Tamil
and
Telugu
version
for
a
whooping
amount
of
Rs.35
Crores.
However,
Venus
has
acquired
the
Hindi
rights
and
it
will
release
the
Hindi
version
of
the
film
in
US.
Meanwhile,
the
entire
team
of
Sun
Network
is
vigorously
promoting
the
film
by
featuring
cover
stories
in
all
its
print
network
and
teasers
in
satellite
channels.
The
producers
have
also
set
up
a
special
team
to
be
vigilant
over
curbing
down
the
piracy.