Film industry has always targeted the Valentine"s Day season for the release of their romantic flicks. This is considered to be the best time of the year to release the romantic films because love will be at its peak among the youngsters.
Kollywood is also following the same trend from last few years. In 2009, director Rajesh released the Jeeva and Anuya starrer romantic comedy Siva Manasula Sakthi on Valentine"s Day. The soft romantic flick with Yuvan Shankar Raja"s music went on to become a sleeper hit. In 2010, Gautham Menon directed romantic film Vinnaithandi Varuvaayaa became one of the super hit movies of the year.
Now in 2011, two romantic musicals are lined for February release, one is KV Anand"s Ko and the other is Prabhu Deva"s Engeyum Kaadhal. Prabhu Deva"s assistant AC Mugil is also planning to release his debut film Kandaen in this month. Vijay Ebenezer has composed music of this film and it has already become a chartbuster.
The producers and distributors are also desperate to release their movies in the month. A leading distributor was quoted saying that they want most of the Tamil films to release in February because World Cup will start after this and then IPL will follow. He thinks the viewers will prefer romantic movies at this point of time.
Well, Kollywood seems to be ready to please its viewers with romantic treat this February!