Surya's prestigious 7aam Arivu has beaten Vijay starrer Velayudham at the Tamil Box Office (BO) in its first week. Despite getting mixed reviews, AR Murugadoss directorial movie has successfully managed to rock at the BO.
Trade reports say that 7aam Arivu has managed to collect Rs. 37 crore plus, whereas Velayudham raked in Rs. 31 crore plus in the first week. Surya's movie had edge over Vijay starrer film because it hit the screens with 1000 prints worldwide. On the other end, Jayam Raja's movie, which was approximately released in 650 theatres, started attracting audience after getting thumbs up from the critics and good word-of-mouth from the viewers.
It is said that the state government's permission to increase the screenings during the 5-day weekend have helped the producers of both the films to large extent.
Meanwhile, Shahrukh Khan's Ra.One has been pushed to the third position at the Box Office. The South Indian dubbed versions of the Bollywood movie have collected six crore in three days.
However, the collections of 7aam Arivu are expected to slow down, as the theatre owners are now planning to reduce the number of screenings thereby increasing Velayudham.