Content Is Important Than Promotion: Kiruthiga Udhayanidhi
News
oi-IANS
By Ians English
Debutante
director
Kiruthiga
Udhayanidhi,
who
decided
on
a
soft
audio
launch
for
her
upcoming
Tamil
romance
Vanakkam
Chennai,
says
her
confidence
in
the
film's
music
made
her
forego
a
star-studded
event.
She
believes
that
content
is
more
important
than
promotions
and
launches.
Vanakkam
Chennai,
which
has
music
by
Anirudh
Ravichander,
was
released
on
July
27
via
a
local
FM
station
and
has
already
generated
a
buzz.
"There
are
two
reasons
why
we
decided
to
have
a
soft
audio
launch.
Firstly,
we
were
shooting
our
last
schedule
on
the
day
our
audio
was
scheduled
to
be
released
and
secondly,
we
were
confident
about
our
music.
We
wanted
our
music
to
prove
itself
instead
of
inviting
people
and
telling
them
about
it," Kiruthiga
told
IANS.
"I
absolutely
believe
that
irrespective
of
the
promotions
and
grand
launches,
it's
the
content
of
a
film
or
its
music
that
matters
most," she
added.
Vanakkam
Chennai,
said
to
be
based
on
the
book
"Men
are
from
Mars,
Women
are
from
Venus",
features
Shiva,
Priya
Anand
and
Rahul
Ravindran
in
the
lead
roles.
Kiruthiga,
however,
doesn't
rule
out
promotions
completely.
"Since
my
film
is
a
youthful
entertainer,
we
wanted
to
have
an
event
with
youngsters.
Nothing
has
been
finalised
yet
but
we
are
planning
to
have
a
youthful
event
with
college
students," she
said.
The
soundtrack
features
an
ensemble
of
singers
such
as
Hard
Kaur,
Vishal
Dadlani,
Hiphop
Tamizha,
Arjun
Coomaraswamy
and
Papon.