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Ethir Neechal off to a good start at Box Office

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Ethir Neechal produced by Dhanush has got a flying start at Tamil Box Office. The movie, which opened up to mixed reviews from audience, has done good business at collection centres on the release day.

Said to be made on a budget of Rs 9 crore, Sivakarthikeyan-starrer Tamil romantic-drama hit the screens on May 1. "The film was released in over 300 screens in Tamil Nadu and collected approximately Rs 4 crore on the first day," said a statement from the production house.

Directed by R Durai Senthil Kumar, Ethir Neechal has music by Anirudh Ravichander. The makers are now planning to release the film in other states such as Karnataka and Kerala.

The film also features Priya Anand, Nandita, Jayaprakash, Ravi Kumar, Manobala and Dhanush with Nayantara in a special song. Although the film got mixed reviews, it has picked up at the Tamil Box Office, thanks to positive word of mouth.

"Sivakarthikeyan has become an overnight star since his debut film Marina. The audiences love him for his comedy and wholesome entertainment, and that's precisely why his films are a hit amongst masses," Trinath, trade analyst, told IANS. Continue reading the story on the slideshow...

A Sill From KBKR

"His films generate revenue from B and C class centres. Even his film Kedi Billa Killadi Ranga was not a multiplex hit, but it did good business in smaller towns of Tamil Nadu," he added.

A Still From Ethir Neechal

This is the second hit for Sivakarthikeyan in a row. His recently released low-budget film Kedi Billa Killadi Ranga (KBKR) raked in approximately Rs 7 crore in Tamil Nadu in the opening week.

A Still From Ethir Neechal

Ethir Neechal is one of those films where the first and second halves are vaguely connected. The film oscillates between a cliched romantic-comedy and sports at regular intervals only to appear like an inspired version of Simon Pegg's Run, Fatboy, Run.

A Still From Ethir Neechal

The first half of the story revolves around college going Sivakarthikeyan, who is always ridiculed by his friends for his funny sounding name. Tired of always being mocked at, he decides to choose a different moniker with the hope that things would be better.

A Still From Ethir Neechal

Siva played his part effortlessly and proved once again that he is not only fit to play comedy roles. While focusing too much on our male protagonist, the film doesn't use its two female leads - Priya Anand and Nandita effectively.

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