Ganesh Venkatraman, brand ambassador for CIFW

Handsome hunk Ganesh Venkatraman has been chosen as the brand ambassador for the Kingfisher Chennai International Fashion Week 2013.

Ganesh, who is basking in the success of his latest release Theeya Velai Seiyanum Kumaru, is happy to be on board as the fashion week completes its five years in Chennai. Ganesh has won a sizeable female fan following and a lot of appreciation for his portrayal of George in his recent superhit film. Even his style and clothes in the film were appreciated.

Gaurav Sharma, CEO of Storm fashions which produces the fashion week says, "We wanted a Tamil actor, who is very fashionable and has a distinct style. Ganesh Venkatraman, who is also a former Gladrags Mr India, is a well known star in Kollywood. Hence, he was the ideal choice for brand ambassador of the Fashion Week."

The fashion week is scheduled from 5th to 7th July and will feature top designers from across the country like Rocky S, Krishna Mehta, AD Singh, etc., showcasing their collection. The Kollywood fraternity is expected to be attending in full force.

The Fashion Week Campaign featuring Ganesh Venkatraman was shot recently at the Hyatt Regency and his new look is sure to catch people's attention. Here is a glimpse of a still from the Campaign Shoot.