Hrithik Roshan Uses Shahrukh Khan's Strategy To Woo Tamil Audience

By Ramchander

Updated: Friday, October 18, 2013, 11:30 [IST]

Bollywood in the recent years is trying hard to increase its base all across the world. Mainly, filmmakers have set their eyes on expanding a strong market within the country. The first among them, seems to be, is none other than Tamil Nadu, a place where Hindi films hardly worked at Box Office. It was superstar Shahrukh Khan, who took initiative to reach the Kollywood audience through his Ra.One. Soon a few other stars followed him. The latest person to use the this strategy is none other than Hrithik Roshan.

Hrithik Roshan, who is gearing up for his next release Krrish 3, seems to be following the footsteps of Shahrukh Khan. He is leaving no stone unturned to publicise the Hindi movie. The Hindi actor recently confessed that he has highest respect for namma Rajinikanth. Hrithik went on to say that the superstar is like his mentor. It has to be noted that the junior Roshan had worked with the Endhiran actor in Hindi movie Bhagwaan Dada way back in 1986.

"There are so many. But I do want to work with Rajini sir. I've worked in a film with him years ago as a child artist. It would be an honour if I could work with him now," Hrithik said recently. Continue reading the story on the slideshow...

I Have Great Respect For Rajini Sir: Hrithik Roshan

"I have great respect for Rajini sir. He's like a mentor. He's taught me a lot just by example. He's a real-life hero and is like a father figure to me," Hrithik added

Krrish 3 In South Languages

Well, now the latest news is that Hrithik Roshan's Krrish 3 will have its South Indian versions.

Krrish 3 Dubbed

Krrish 3 is being dubbed in Tamil and Telugu languages. Hrithik's father and director Rakesh Roshan has confirmed the news.

Krrish-Dhoom 2 Did Well

The director says that the dubbed versions of Krrish and Dhoom 2 had done remarkable business at the Box Office down South. Hence, they have decided to release in Tamil and Telugu languages.

Simultaneous Release

Interestingly, Krrish 3 will be simultenously released in Tamil and Telugu languages. The movie will hit the screens on November 1.

Trade POV

The director adds, "Distributors are looking forward to the release of the dubbed versions and the feedback has been good. The Tamil and Telugu regions are a huge market - they even include the Kannada and Malayalam audience. So, the move makes sense from a trade point of view."

Good

Traders say that it is a good strategy to draw the Tamil and Telugu audiences' attention. Shahrukh Khan's Ra.One too made good business with dubbed versions. Perhaps, this would benefit Krrish 3, if the movie gets good talks, to generate more revenue from different sources.