K Balachander Join Hands With AR Rahman For A Noble Cause

Raindropss, a youth-based social organisation from Chennai founded in 2011, is the first team in India to spread social awareness messages to public by theme songs and short films through entertainment and media. AR Raihanah (AR Rahman sister) is the Brand Ambassador of Raindropss.

Raindropss is all set to launch an annual table top calendar "Maatram Thaedi - Be the Change 2014" powered by PARK Group of Institutions, featuring achievers across various walks of life with a strong social message in order to raise funds for the education of the children living with HIV. The rationale behind this project is two, firstly it will show the pictures of achievers whom the common people can take inspiration from, after all inspiration is caught and not taught; secondly the proceeds goes towards a noble cause.

Legends Padma Shri Dr K Balachander, Padma Shri Dr AR Rahman, Dr Mylswamy Anandurai, Padma Bhusan Dr SPB, Dr MB Nirmal, Padma Shri Sudha Raghunathan, Padma Shri Dr Sudha Murthy, Dr Kamala Selvaraj, Cricketers K Srikkanth, Ashwin Ravichandran, Dr P Manorama, Educationalist Anusha R, AR Raihnah have joined hands with Raindropss supporting this noble project.

Raindropss annual calender for 2014 will feature the photographs of these achievers along with their strong social message to the society.

First copy of the Calender will be released on 1st Dec 2013 - Sunday (World AIDS Awareness Day) by Iyakkunar Sigaram Padma Shri Dr K Balachander at RKV Studios, Vadapalani and the funds from the calender sales will be donated for the education of children living with HIV. Leading celebrities are expected to be a part of the launch event.

Iyakkunar Sigaram, Padma Shri Dr K Balachander will be felicitated in the event with Life Time Achievement Award in the field of cinema, says Aravind Jayabal, Founder - Creative Head of Raindropss.

For Pre-Bookings/Bulk Orders of the 2014 annual calender, mail at project.raindropss@gmail.com