Prasanna Effectively Uses Social Networking Sites To Promote KSS
News
oi-Prakash
By Ramchander
The
young
blood
entering
Tamil
films
are
leaving
no
stones
unturned
in
using
social
networking
sites
to
promote
their
movies.
The
new-age
medium
has
turned
out
to
be
a
windfall
for
them
as
it
is
a
cost-effective
platform
to
reach
the
audience.
And
director
RS
Prasanna
is
not
lagging
behind
his
counterparts
as
he
is
using
it
to
his
best
to
sell
his
movie
Kalyana
Samayal
Saadham.
The
director
has
admitted
that
he
is
using
the
social
networking
sites
to
promote
Kalyana
Samayal
Saadham
and
said
that
it
is
a
cheap
and
effective
marketing
technique.
He
also
points
out
that
this
platform
allows
them
to
connect
with
audience
one
on
one.
RS
Prasanna
reveals
that
Kalyana
Samayal
Saadham
team
members
have
replaced
their
profile
pictures
on
Facebook
with
their
respective
marriage
photos.
The
movie
revolves
around
the
marriage,
and
their
idea
of
having
their
wedding
picture
as
their
cover
page
of
their
profiles
go
well
with
the
movie
theme.
"Since
the
theme
of
our
film
revolves
around
marriage,
all
of
us
have
replaced
our
profile
pictures
on
Facebook
with
our
wedding
pictures.
This
includes
me,
my
producer
Arun
and
lead
actor
Prasanna.
Lekha,
who
is
still
single,
has
been
posting
best
wedding
videos
available
on
the
net
on
her
wall," Prasanna
told
the
IANS.
Continue
reading
the
story
on
the
slideshow...
KSS
Strategy
To
Stand
Out...
The
Kalyana
Samayal
Saadham
team
planned
the
strategy,
which
will
stand
out
from
the
rest
and
garner
people's
attention.
We
Wanted
Everything
To
Be
Marriage-Related
"Even
though
it
was
a
planned
strategy,
we
are
doing
it
because
we
love
our
film.
Instead
of
counting
the
days
for
release,
we
decided
to
do
something
that
will
stand
out
and
draw
the
attention
of
the
audience.
From
profile
pictures
to
personal
posts,
we
wanted
everything
to
be
marriage-related," he
said.
The
Idea
Gets
Appreciation
The
director
adds
that
the
idea
has
been
received
well
and
they
are
getting
congratulatory
messages
from
their
fans.
Social
Media's
Reach
Not
Limited
The
director
concludes
by
saying
that
people
assume
that
social
media's
reach
is
limited,
but
in
reality,
it
is
not
as
people
have
access
for
it
from
every
nook
and
corner.
KSS
On
Dec
6
Kalyana
Samayal
Saadham
stars
Prasanna
Venkatesan
and
Lekha
Washington
in
the
lead
roles.
The
movie
produced
by
Arun
Vaidyanathan
will
hit
the
screens
on
December
6.