Raja
Rani
has
been
creating
waves
of
romance,
music
and
comedy;
not
lagging
behind
is
the
man-woman
relationship.
The
few,
who
have
seen
the
movie,
predict
the
movie
to
be
the
next
big
film
and
if
it
continues
the
same
then
it
will
be
a
massive
film,
trade
pundits
say.
This
will
be
the
biggest
release
for
Arya,
as
the
film
is
all
set
to
conquer
the
screen
space
world
over.
The
Raja
Rani
team,
which
had
adopted
horizontal
roadblock
strategy
on
the
trailer
release
day
all
across
the
14
channels,
is
going
up
a
step
further
as
the
film
is
doing
a
vertical
roadblock
on
Radio
Mirchi
for
6
hours,
during
which
only
Raja
Rani
spots
will
be
aired.
Thus,
Raja
Rani
is
going
to
get
the
distinguished
title
of
the
only
film
in
the
history
of
cinema
to
have
used
both
the
vertical
as
well
as
horizontal
ad
roadblocks.
The
TV
roadblock
which
was
done
across
14
channels,
ensured
that
the
trailer
reached
out
to
more
than
30
lakh
people
across
Tamil
Nadu
at
one
go.
The
movie
is
the
widest
release
ever
for
both
Arya
and
Jai
not
only
in
Tamil
Nadu,
but
also
in
other
markets
including
Kerala,
Karnataka,
Mumbai,
Malaysia,
and
rest
of
the
overseas
markets.