Tamil
comedy
Varutha
Padatha
Valibar
Sangam
is
slated
to
release
September
6,
and
its
director
Ponram,
who
is
actively
promoting
the
film
in
places
such
as
Coimbatore,
Madurai
and
Trichy,
believes
promotions
in
such
towns
will
help
in
connecting
with
masses.
"Most
promotions
are
done
in
one
city
through
traditional
medium
such
as
print,
television
and
radio.
This
might
work
for
star
films,
but
if
you
really
want
masses
to
embrace
your
film,
then
you
need
to
promote
your
film
in
their
turf," Ponram
told
IANS.
"Moreover,
if
the
film
is
set
against
a
rural
background,
then
it
makes
even
more
sense
to
go
to
these
places
and
promote
your
film.
Audiences
feel
they
are
respected
when
you
personally
pay
them
a
visit,"
he
said.
Sivakarthikeyan,
who
plays
the
lead
in
Varutha
Padatha
Valibar
Sangam,
has
been
visiting
these
places
for
promotions.Ponram
admits
such
visits
alone
can't
make
a
film
woo
audiences.