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    South Film Analysis: Comedy Genre Strikes Gold At Box Office - 2

    By Ramchander
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    Producer Dil Raju says he was overwhelmed with the response to Seethamma Vakitlo... from the audiences. It collected approximately Rs.55 crore on an average investment.

    Commercial entertainers such as Ram Charan Teja's Naayak and Prabhas-starrer Mirchi, with a blend of action and comedy, impressed the masses too.

    "'Naayak raked in close to Rs.60 crore worldwide on an investment of Rs.35 crore, while Mirchi, made on a budget of Rs.30 crore, collected approximately Rs.45 crore," said a distributor of both the films.

    The biggest Telugu hit was Pawan Kalyan's Attarintiki Daaredhi, which despite being leaked before its theatrical release, managed to collect a whopping Rs.120 crore at the box office.

    "We produced the film under a budget of Rs.60 crore and it collected over Rs.100 crore. Although we were confident about the film, we were shaken from the inside after it was leaked online. Pawan Kalyan's fans made this film a blockbuster," the film's producer B.V.S.N Prasad told IANS.

    In Tamil, low-budget comedies such as Prema Katha Chitram and Swamy Ra Ra, laced with horror and crime respectively, struck gold too.

    "They enjoyed a successful 100-day run at the box office. The former was made at a budget of Rs.2.5 crore and it minted about Rs.20 crore, while the latter, made on a budget of Rs.4 crore, collected above Rs.15 crore," said distributor Mohan Krishna.

    Other notable hits coated heavily with comedy include Balupu and Baadhshah, while some of the highly anticipated Telugu films that turned out to be disasters include Shadow, Ramayya Vasthavayya, and Iddarammayilatho.

    In Malayalam, comedies as well romantic films shone bright. Of the approximately 175 films produced, comedy-thriller Romans and romantic-drama Annayum Rasoolum were two notable hits.

    "One of the first hits of the year was Annayum Rasoolum, which garnered about Rs.12 crore on an investment of Rs.4.5 crore while Romans made on a budget of Rs.4 crore minted over Rs.15 crore," distributor Arvind Nambiar told IANS.

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