National
award
winning
filmmaker
Pandiraj,
known
for
Tamil
films
such
as
Pasanga
and
Marina,
believes
word-of-mouth
is
a
saviour
for
small
films
and
it
helped
his
recent
release
Moodar
Koodam
too.
The
movie
is
produced
by
him
opened
in
cinemas
on
Friday,
September
13,
2013.
"Small
films
have
a
budget
constraint
and
they
can't
spend
lavishly
on
promotions.
It
is
only
through
word-of-mouth
most
low-budget
films
draw
audiences
to
theatres.
There
are
only
two
reasons
that
ensure
the
success
of
a
low-budget
film
-
content
and
WOM
(word-of-mouth)
-
and
rest
everything
doesn't
matter," Pandiraj
told
IANS.
Word-of-mouth
is
important
for
small
films
because
they
get
limited
theatrical
release.
It's
eventually
in
the
hands
of
the
audience
to
support
these
films,
he
added.
He
is
happy
with
the
response
Moodar
Koodam
has
received.
"Naveen
(director)
worked
as
my
assistant
and
simultaneously
started
working
on
this
script.
It
took
him
three
years
to
complete
it
with
all
the
financial
liabilities.
I'm
glad
that
the
film
has
received
good
response
so
far.
I
hope
it
continues
a
good
run
at
the
ticket
window,"
he
added.
Directed
by
debutant
Naveen,
Moodar
Koodam
is
the
story
of
four
wastrels,
who
join
hands
in
a
robbery,
with
proceeds
from
it
they
swear
to
live
an
honest
life.