Filmfare South Awards 2014 To Be Held In July

Stage is getting ready for the 61st South Filmfare Awards. The event will be held on July 12 and it will be graced by the luminaries of all the four film industries (Tamil, Telugu, Kannada and Malayalam).

The 61st Idea South Filmfare awards will take place in Chennai this time. The event will be held in Nehru Stadium on the evening of July 12. It is a film event, which will celebrate and honour the best talent from all the four southern film industries.

"The Idea Filmfare awards South gives us a unique opportunity to connect with our millions of consumers with innovative marketing and engagement programs," Rajat Mukarji, chief corporate affairs officer, Idea Cellular, said in a statement.

The opening edition of Filmfare South Awards was held in Chennai in 1953. Tamil and Telugu movies were part of the inaugural ceremony. Malayalam and Kannada movies were considered for the awards in 1966 and 1969 respectively.