Stage
is
getting
ready
for
the
61st
South
Filmfare
Awards.
The
event
will
be
held
on
July
12
and
it
will
be
graced
by
the
luminaries
of
all
the
four
film
industries
(Tamil,
Telugu,
Kannada
and
Malayalam).
The
61st
Idea
South
Filmfare
awards
will
take
place
in
Chennai
this
time.
The
event
will
be
held
in
Nehru
Stadium
on
the
evening
of
July
12.
It
is
a
film
event,
which
will
celebrate
and
honour
the
best
talent
from
all
the
four
southern
film
industries.
"The
Idea
Filmfare
awards
South
gives
us
a
unique
opportunity
to
connect
with
our
millions
of
consumers
with
innovative
marketing
and
engagement
programs," Rajat
Mukarji,
chief
corporate
affairs
officer,
Idea
Cellular,
said
in
a
statement.
The
opening
edition
of
Filmfare
South
Awards
was
held
in
Chennai
in
1953.
Tamil
and
Telugu
movies
were
part
of
the
inaugural
ceremony.
Malayalam
and
Kannada
movies
were
considered
for
the
awards
in
1966
and
1969
respectively.