Coming
Ajith's
birthday,
there
will
be
a
clash
of
his
two
films
on
TV.
After
Jaya
TV
decided
to
air
Arrambam
on
the
special
day,
Sun
TV
announced
that
their
channel
will
telecast
his
this-year
release
Veeram.
The
move
by
the
Maran's
family-owned
channel
surprised,
as
they
are
not
airing
Jilla,
the
satellite
rights
that
they
bought
for
a
good
price.
General
Trend
The
genral
trend
followed
by
most
channels
are
if
one
channel
is
airing
Ajith's
movie,
its
rival
chooses
Vijay's
films.
It
is
simply
because
they
are
considered
as
on-screen
rivals.
The
actors'
fans
leave
no
opportunity
to
ensure
that
their
favourite
hero
wins.
As
a
result,
TV
channels
use
this
sentiment
to
garner
maximum
TRPs.
Sun
TV's
Surprise
Sun
TV
acquired
the
satellite
rights
of
two
big
releases
-Veeram
and
Jilla
-
of
this
Pongal.
When
it
has
both
the
films
in
its
kitty,
the
channel
has
broken
the
popular
trend.
This
move
has
surprised
the
entire
industry,
which
was
expecting
Vijay's
movie
to
be
aired.
By
doing
it,
the
channel
has
taken
a
brilliant
decision
and
has
left
audience
in
deep
confusion
on
which
movie
to
be
watched.
Continue
reading
the
story
on
the
slideshow...
Strategy
Change
The
Sun
TV
think
tanks
reportedly
decided
to
change
their
strategy
to
pose
an
open
challenge
to
Jaya
TV
in
a
battle
of
TRPs.
Jilla
For
Vijay's
Birthday
They
reportedly
decided
to
delay
the
airing
of
Jilla
so
as
to
make
the
battle
spicy.
They
doesn't
want
to
miss
out
a
section
of
audience.
Hence,
they
are
set
to
air
Veeram
first
and
Jilla
will
be
second.
Maybe,
the
Illayathalapathy's
movie
will
be
telecast
for
his
birthday
on
June
22.
Arrambam
Better
Than
Veeram
Comparatively
with
Veeram,
Arrambam
is
a
bigger
movie.
As
a
result,
it
had
a
good
run
in
theatres
and
made
good
business.
Veeram
But
in
case
of
Veeram,
the
film
made
a
decent
business.
Nonetheless,
it
was
liked
by
mass
and
class
audience.
Battle
For
TRPs
Industry
insiders
are
now
closely
looking
at
this
forthcoming
TRPs
battle
to
know
which
film
gets
highest
number
of
viewership.