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Ajith First, Vijay Second!
Coming Ajith's birthday, there will be a clash of his two films on TV. After Jaya TV decided to air Arrambam on the special day, Sun TV announced that their channel will telecast his this-year release Veeram. The move by the Maran's family-owned channel surprised, as they are not airing Jilla, the satellite rights that they bought for a good price.
General
Trend
The
genral
trend
followed
by
most
channels
are
if
one
channel
is
airing
Ajith's
movie,
its
rival
chooses
Vijay's
films.
It
is
simply
because
they
are
considered
as
on-screen
rivals.
The
actors'
fans
leave
no
opportunity
to
ensure
that
their
favourite
hero
wins.
As
a
result,
TV
channels
use
this
sentiment
to
garner
maximum
TRPs.
Sun
TV's
Surprise
Sun
TV
acquired
the
satellite
rights
of
two
big
releases
-Veeram
and
Jilla
-
of
this
Pongal.
When
it
has
both
the
films
in
its
kitty,
the
channel
has
broken
the
popular
trend.
This
move
has
surprised
the
entire
industry,
which
was
expecting
Vijay's
movie
to
be
aired.
By
doing
it,
the
channel
has
taken
a
brilliant
decision
and
has
left
audience
in
deep
confusion
on
which
movie
to
be
watched.
Continue
reading
the
story
on
the
slideshow...
Strategy Change
The Sun TV think tanks reportedly decided to change their strategy to pose an open challenge to Jaya TV in a battle of TRPs.
Jilla For Vijay's Birthday
They reportedly decided to delay the airing of Jilla so as to make the battle spicy. They doesn't want to miss out a section of audience. Hence, they are set to air Veeram first and Jilla will be second. Maybe, the Illayathalapathy's movie will be telecast for his birthday on June 22.
Arrambam Better Than Veeram
Comparatively with Veeram, Arrambam is a bigger movie. As a result, it had a good run in theatres and made good business.
Veeram
But in case of Veeram, the film made a decent business. Nonetheless, it was liked by mass and class audience.
Battle For TRPs
Industry insiders are now closely looking at this forthcoming TRPs battle to know which film gets highest number of viewership.
