Coming Ajith's birthday, there will be a clash of his two films on TV. After Jaya TV decided to air Arrambam on the special day, Sun TV announced that their channel will telecast his this-year release Veeram. The move by the Maran's family-owned channel surprised, as they are not airing Jilla, the satellite rights that they bought for a good price.
The genral trend followed by most channels are if one channel is airing Ajith's movie, its rival chooses Vijay's films. It is simply because they are considered as on-screen rivals. The actors' fans leave no opportunity to ensure that their favourite hero wins. As a result, TV channels use this sentiment to garner maximum TRPs.
Sun TV's Surprise
Sun TV acquired the satellite rights of two big releases -Veeram and Jilla - of this Pongal. When it has both the films in its kitty, the channel has broken the popular trend. This move has surprised the entire industry, which was expecting Vijay's movie to be aired. By doing it, the channel has taken a brilliant decision and has left audience in deep confusion on which movie to be watched. Continue reading the story on the slideshow...
The Sun TV think tanks reportedly decided to change their strategy to pose an open challenge to Jaya TV in a battle of TRPs.
Jilla For Vijay's Birthday
They reportedly decided to delay the airing of Jilla so as to make the battle spicy. They doesn't want to miss out a section of audience. Hence, they are set to air Veeram first and Jilla will be second. Maybe, the Illayathalapathy's movie will be telecast for his birthday on June 22.
Arrambam Better Than Veeram
Comparatively with Veeram, Arrambam is a bigger movie. As a result, it had a good run in theatres and made good business.
But in case of Veeram, the film made a decent business. Nonetheless, it was liked by mass and class audience.
Battle For TRPs
Industry insiders are now closely looking at this forthcoming TRPs battle to know which film gets highest number of viewership.