Dhayanidhi Alagiri Sees Huge Potential In Digital Rights
News
oi-Prakash
By Ramchander
Dhayanidhi
Alagiri,
who
is
known
for
producing
some
successful
movies
like
Mankatha
and
Udhayam,
is
eyeing
different
markets
to
generate
revenues.
The
latest
step
in
that
direction
is
the
producer
himself
is
launching
the
audio
of
his
forthcoming
Vadacurry
in
his
newly
formed
audio
label.
He
has
floated
his
own
music
label
Meeka
Audio.
He
says
that
even
though
there
were
good
offers
for
the
audio
rights,
he
chose
to
release
Vadacurry
music
on
his
own
label
as
he
sees
a
lot
of
potential
in
any
form
of
digital
rights.
"I'm
releasing
the
Vadacurry
album
under
my
own
music
label
Meeka
Audio
even
though
we
had
offers
from
the
existing
labels.
I
personally
foresee
a
lot
of
potential
in
any
form
of
digital
rights,
thus
the
effort
in
exploring
them," Dhayanidhi
posted
on
his
Twitter
page.
He
says
he
would
like
to
explore
all
forms
of
digital
rights
in
the
future.
"I
will
be
making
an
honest
and
sincere
effort
in
exploring
the
audio
rights,
Internet
rights
and
any
form
of
digital
rights
from
hereafter," he
added.
However,
his
latest
film
Vadacurry
stars
Jai
and
Swathi
in
the
lead
roles.
The
prime
attraction
of
the
film
is
that
Sunny
Leone
has
done
an
item
number
in
the
flick.