The Tamil film industry has witnessed one of the biggest cine events of the decade. The music launch of I aka Ai was a pure spectacle with some visually striking performance taking the guests and audience by storm.
The makers of the movie's idea to make the audio launch of I a talk of the town became a big success. Their strategy of roping in Hollywood star Arnold Schwarzenegger alone drew good attention from the media outside Tamil Nadu. And the presence of other big names from Kollywood made the event a colourful outing.
The interesting part of the story was the presence of Kannada superstar Puneet Rajkumar! The industry insiders believe that extending invitation to the Sandalwood star has given a good publicity to the Tamil movie in Karnataka, which is a crucial market for the commercial success of the Shankar directorial film.
The guests, who attended the event, were stunned to see the looks of Vikram in I. They heaped praises on Vikram for his dedicated performance and Shankar for visualising such a concept that matches with the Hollywood standards.
What Arnold, Rajinikanth and others said at the I music release event. Find their statements on the slideshow...
Arnold About Shankar
"Shankar is a great filmmaker. He comes up with superb special effects in his films. I would love to work with him someday. Let's make 'King Conan', Shankar," Schwarzenegger told reporters.
Arnold About Bodybuilders
The makers of the film organised a special bodybuilding act featuring a dozen local bodybuilders as a tribute to Arnold, who is a bodybuilding legend. "It's great to see all this talent. It reminds me of my olden days. It's wonderful that Shankar has given them a chance to star in the movie," he said.
Rajinikanth About Vikram
"Vikram has dedicated his life for this film. Hats off to his commitment. I don't think you could find an actor, who has sacrificed so much for a character in Indian cinema as well as Hollywood. I wish the film all success," Rajinikanth told reporters.
Rajinikanth About Shankar
"What do I say about Shankar? It's been two decades since he entered the Tamil film industry. He's climbing up with every film. I will take him to the pinnacle. But I know this won't be the end because he will continue making films that will supersede his own work," he said.
Rajinikanth Heaps Praises On Shankar
"He'd always complain that why can't we make films on par with Hollywood. His aim has always been to take Tamil cinema to global standards. He does all this not just for money, but for his passion for cinema. He's the real cinema Indian," he added.
Puneet Rajkumar said that he is a big fan of Vikram. Chiyaan's dedciation for his roles amazes the Kannada actor.