Jilla Box Office Collections: The Working Factors For Vijay Film
News
oi-Prakash
By Ramchander
Vijay's
Jilla
has
continued
to
dominate
the
Box
Office
by
making
good
business.
Having
got
mixed
reviews,
the
Tamil
flick
managed
to
overcome
the
decent
word-of-mouth
and
rise
at
collection
from
strength
to
strength.
As
a
result,
the
film
is
having
a
giant
leap
towards
making
profits
for
producer
RB
Choudhary,
exhibitors
and
distributors.
Jilla
hit
the
screens
worldwide
on
January
10
with
never-before
hype.
This
time,
it
was
a
special
movie
for
Vijay
fans
as
clashed
with
Ajith
Kumar's
Veeram.
The
pre-talk
had
ensured
to
get
good
opening
at
Box
Office
and
it
made
amazing
business
at
collection
centres
in
the
first
weekend.
Not
only
in
Tamil
Nadu,
the
film,
which
stars
Mohanlal
and
Kajal
Aggarwal
in
leads,
had
fantastic
response
from
different
states
and
foreign
countries
too.
In
the
first
weekend,
Jilla
earned
more
than
Rs
20
crores
in
Tamil
Nadu.
In
Kerala,
the
film
raked
in
close
to
Rs
4
crores,
and
in
Karnataka
the
film
made
close
to
a
crore.
From
international
circuits,
the
film
made
more
than
Rs
5
crores.
Satellite
and
music
rights
also
garnered
Rs
17
crores
even
before
the
release.
Various
factors
have
worked
for
Jilla
at
Box
Office.
Now,
we
are
listing
out
those
major
points
that
are
playing
key
roles
in
the
success
of
the
film.
Find
it
on
the
slideshow...
Vijay
Star
Power
Jilla
could
not
have
made
such
a
business
without
Vijay.
His
star
power
alone
makes
audience
flock
to
theatres.
He
stands
tall
as
the
biggest
crowd-pulling
factor
for
the
flick.
Mohanlal
Jilla
has
got
a
never-before
response
in
Kerala
for
a
Tamil
movie.
This
is
because
of
Mohanlal
factor.
The
average
opening
weekend
business
for
a
Tamil
film
was
about
Rs
1
crore
earlier.
But
this
time,
the
film
made
close
to
Rs
4
crores
because
of
the
Malayalam
superstar,
who
also
distributed
the
film.
Family
Content
The
content
of
the
film
has
won
the
hearts
of
family
audience.
The
big
names
in
the
film
with
a
good
storyline
is
making
audience
to
give
thumbs
up
to
the
film.
Editing
Jilla
was
criticised
for
its
length
and
dragging
screenplay
on
the
release
day.
Understanding
the
pulse
of
the
audience,
the
movie
bosses
decided
to
re-edit
the
film
and
deleted
unwanted
portions.
This
seems
to
have
given
a
good
look
to
the
product.
Mass
Elements
Mass
elements
in
Jilla
have
impressed
Vijay
fans.
The
action
sequences,
punch
dialogues
and
some
songs
in
the
film
are
the
highlights
of
the
film.
Fans
The
success
part
is
incomplete
without
praising
Vijay
fans,
who
actively
tried
to
spread
good
words
about
the
film.
Even
now,
they
are
setting
trends
on
social
media
sites
to
ensure
that
the
film
is
in
the
news
for
one
or
the
other
reason.