A
Vijay
movie
promotional
materials
get
never
short
of
brilliant
response.
Unsurprisingly,
it
has
happened
again.
Yes,
the
motion
digital
poster,
which
is
first
of
its
kind
for
an
Illayathalapathy
movie,
of
Kaththi
has
got
thunderous
response
from
audience.
Indeed,
it
has
taken
the
actor's
fans
by
storm.
The
teaser
was
released
on
June
22
as
a
birthday
treat
for
the
Vijay
fans.
This
went
viral
a
few
minutes
after
uploading
the
clipping
on
the
internet.
It
clearly
showed
how
desperate
were
the
Velayudham
star's
fans
to
watch
the
digital
poster
of
the
forthcoming
Tamil
movie.
The
other
side
of
the
story
is
that
the
makers
are
accused
of
stealing
idea
from
an
international
ad.
The
New
York
Times
commercial
has
become
inspiration
for
the
Kaththi
digital
poster,
say
critics
who
have
discovered
the
connection.
Nonetheless,
those
words
doesn't
have
any
impact
on
the
teaser
and
it
has
become
a
big
hit.
So
far,
the
hits
for
the
video
has
crossed
4.25
lakhs
on
Youtube.
Kaththi
marks
the
return
of
the
successful
jodi
-Vijay
and
AR
Murugadoss,
who
had
earlier
collaborated
for
blockbuster
Thuppakki.
The
latest
movie
has
Anirudh
Ravichander's
music
and
George
C
Williams'
music.
Vijay
and
Samantha
starrer
movie
features
Neil
Nitin
Mukesh
and
Tota
Roy
Chowdhury
in
the
role
of
baddies.