Director
Shankar
who
is
known
for
path-breaking
movies
like
Gentleman,
Kadhalan,
Indian,
Enthiran,
Anniyan
and
Nanban,
released
the
tailor
of
his
much-awaited
film
I
(Ai)
on
the
official
YouTube
channel
of
Sony
Music
India.
The
video
of
the
Superstar
Vikram
and
Amy
Jackson
starrer
film
has
clocked
over
2
million
views
in
24
hours,
the
fastest
for
even
a
Bollywood
film,
a
feat
achieved
by
no
Indian
Director
before
Produced
by
V
Ravichandran
on
Aascar
Films,
I
has
rich
production
values,
Ashok
Parwani,
Head
South,
Sony
Music
India
said,
"This
is
a
first
for
us
too,
we
have
not
witnessed
such
a
huge
pick
up
for
any
trailer.
‘I'
will
set
new
benchmarks
across
film
industry's
and
we
are
proud
to
be
associated
with
the
magnum
opus."
The
music
launch
of
I,
which
was
held
in
Chennai
on
September
15,
was
the
talk
of
the
nation
with
Hollywood
Star
Arnold
Schwarzenegger
as
the
chief
guest
at
the
spectacle.
The
evening
witnessed
a
bevy
of
stars
from
the
film
industry.
Grammy
Award
winner
AR
Rahman's
music
had
the
stadium
of
5000
fans
mesmerized.
Additionally,
the
suave
actor
Vikram's
performance
left
everyone
spell
bound.
Weta
Workshop,
the
company
behind
Peter
Jackson's
film
trilogy
The
Lord
of
the
Rings,
has
worked
on
the
digital
make-up
and
background
arts
for
the
film.
Epic,
World
Class
and
Technically
Brilliant
is
what
the
entire
industry
has
reviewed
the
trailer
as!
The
addition
of
music
by
Grammy
Award
winner
AR
Rahman
promises
to
make
the
film
a
must
watch!
I
is
set
to
release
in
Tamil,
Telugu,
Hindi,
Kannada,
Malayalam
and
in
all
major
Indian
languages.
It
will
be
the
first
Indian
film
to
be
dubbed
into
Chinese!