Velaiyilla Pattathari (Velai Illa Pattadhaari) Makes Rs 13 Crores At Box Office
News
oi-Prakash
By Ramchander
Dhanush
has
done
the
magic
at
Box
Office
after
a
few
years.
The
Aadukalam
actor
seems
to
have
returned
to
his
form
with
his
latest
movie
Velaiyilla
Pattathari
(Velai
Illa
Pattadhaari),
which
has
opened
up
to
flying
start
at
collection
centres.
Well,
the
Tamil
flick
has
earned
Rs.
13
crores
in
the
three
days.
Velaiyilla
Pattathari
was
released
with
mammoth
expectations
on
July
18.
As
the
Tamil
movie
marks
the
landmark
25
movie
of
Dhanush,
audience
had
high
expectations
from
the
flick.
Well,
despite
getting
mixed
reviews,
it
has
won
the
hearts
of
the
audience.
In
the
opening
week,
the
Tamil
movie
has
made
Rs.13
crores
in
Tamil
Nadu
alone
and
running
successfully
all
over.
Day
Wise
Break
Up
On
the
first
day,
Velaiyilla
Pattathari
got
remarkable
response
from
audience.
It
witnessed
almost
cent
percent
occupancy
in
Chennai
and
an
average
of
85%
occupancy
in
Tamil
Nadu.
As
a
result,
the
Tamil
movie,
which
was
released
in
close
to
350
screens,
collected
Rs.4.36
(nett.)
on
the
release
day.
The
gross
collection
is
said
to
be
Rs.5.25
crores.
Traders
were
expecting
a
slow
down
in
collections
of
Velaiyilla
Pattathari
after
the
movie
got
mixed
reviews
on
the
second
day.
While
some
felt
that
the
Tamil
flick
was
good,
others
was
not
impressed
by
the
content.
Mixed
Reviews
Hardly
Matter
But
it
hardly
mattered
for
the
regular
cine-goers
as
the
Dhanush's
movie
raked
in
Rs.
4.25
crores.
The
interesting
part
of
the
story
is
that
Velaiyilla
Pattathari
has
managed
to
pull
audience
of
all
sections.
Third
Day
Response
On
the
third
day,
the
response
for
Velaiyilla
Pattathari
was
fantastic
and
it
managed
to
cross
the
85-percent
occupancy
once
again
on
Sunday.
Ended
Weekend
On
A
High
Velaiyilla
Pattathari
earned
Rs.4.45
crores
on
Sunday
and
ended
the
week
by
making
handsome
Rs.13
crores
at
Box
Office.
Big
Advantage
What
has
come
as
a
big
advantage
is
the
fact
that
Velaiyilla
Pattathari
is
eligible
for
the
30%
entertainment
tax
exemption
for
bagging
clean
'U'
certificate
from
the
Censor
Board.
Velaiyilla
Pattathari
In
Foreign
Meanwhile,
Velaiyilla
Pattathari
has
done
amazing
business
in
many
foreign
countries
like
the
US,
UK
and
Malaysia.