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Vijay's Kaththi motion digital poster has been released for the Illayathalapathy's birthday (June 22). It has got amazingly brilliant response from cine-goers all across the globe. The sharp teaser has taken the actor's fans by storm. But the makers of the movie have been accused of taking inspiration from an international ad.
New York Times Ad
A Youtube video link has been posted and promoted by a section of audience on social media sites saying that the Kaththi poster is inspired by an ad of world famous newspaper New York Times. It shows a city made of newspaper clippings. The landmark of New York city with the beautiful view of Bosporus in Istanbul as the headlines of the newspaper is in the ad.
The Youtube video description read, "Sabah Newspaper were launching a campaign to announce that they would distribute the Turkish version of New York Times as a supplement. Imago Production Company contacted us to help them develop the project." The clipping had become a big hit and won the hearts of the people.
Now, Kaththi video too is similar to the newspaper video and people have drawn comparison between the two clippings. Continue reading the story on the slideshow...
While the New York Times ad was a 59-second clipping, Kaththi digital motion teaser is a 49-second teaser.
More or less, the concept and the appearance of the two videos are same. This has made many accuse AR Murugadoss of stealing idea from an international footage.
Earlier, Vijay and AR Murugadoss' Thuppakki first look was also accused of taking inspiration from a Hollywood flick. Thuppakki poster had striking resemblances with 1982s Hollywood movie An Officer and a Gentleman directed by Taylor Hackford. The poster of Richard Gere (wearing navy outfit) lifting Debra Winger (sporting his hat) in his arms, and Kajal resting in police-uniform clad Vijay's arms were similar.
Fans Not Worried
However, Vijay fans are not worried about such accusations and they claim that this is not a new trend in South and it has prevailed since a long time. And taking inspiration is not limited to just Tamil films; all the leading film industries in India take inspiration from Hollywood in one or other way.
Kaththi stars Vijay, Samantha and Neil Nitin Mukesh in the lead roles. It has Anirudh Ravichander's music and George C Williams' music.