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Vijay's Kaththi Digital Motion Poster Inspired By An Ad
Vijay's Kaththi motion digital poster has been released for the Illayathalapathy's birthday (June 22). It has got amazingly brilliant response from cine-goers all across the globe. The sharp teaser has taken the actor's fans by storm. But the makers of the movie have been accused of taking inspiration from an international ad.
New
York
Times
Ad
A
Youtube
video
link
has
been
posted
and
promoted
by
a
section
of
audience
on
social
media
sites
saying
that
the
Kaththi
poster
is
inspired
by
an
ad
of
world
famous
newspaper
New
York
Times.
It
shows
a
city
made
of
newspaper
clippings.
The
landmark
of
New
York
city
with
the
beautiful
view
of
Bosporus
in
Istanbul
as
the
headlines
of
the
newspaper
is
in
the
ad.
Click Here To See Kaththi Digital Teaser
The Youtube video description read, "Sabah Newspaper were launching a campaign to announce that they would distribute the Turkish version of New York Times as a supplement. Imago Production Company contacted us to help them develop the project." The clipping had become a big hit and won the hearts of the people.
Now, Kaththi video too is similar to the newspaper video and people have drawn comparison between the two clippings. Continue reading the story on the slideshow...
Timings
While the New York Times ad was a 59-second clipping, Kaththi digital motion teaser is a 49-second teaser.
Concept Same
More or less, the concept and the appearance of the two videos are same. This has made many accuse AR Murugadoss of stealing idea from an international footage.
Thuppakki
Earlier, Vijay and AR Murugadoss' Thuppakki first look was also accused of taking inspiration from a Hollywood flick. Thuppakki poster had striking resemblances with 1982s Hollywood movie An Officer and a Gentleman directed by Taylor Hackford. The poster of Richard Gere (wearing navy outfit) lifting Debra Winger (sporting his hat) in his arms, and Kajal resting in police-uniform clad Vijay's arms were similar.
Fans Not Worried
However, Vijay fans are not worried about such accusations and they claim that this is not a new trend in South and it has prevailed since a long time. And taking inspiration is not limited to just Tamil films; all the leading film industries in India take inspiration from Hollywood in one or other way.
Kaththi
Kaththi stars Vijay, Samantha and Neil Nitin Mukesh in the lead roles. It has Anirudh Ravichander's music and George C Williams' music.
