Vijay Registers Yet Another Hit To His Credit With Jilla
News
oi-Prakash
By Ramchander
Vijay
has
registered
yet
another
commercial
hit
to
his
credit
with
his
latest
movie
Jilla,
which
is
doing
wonderful
business
at
Box
Office.
The
film,
which
was
released
on
January
10,
is
rocking
at
the
collection
centres,
thereby
making
the
people,
who
are
involved
in
the
business
like
producer,
exhibitor
and
distributors
happy.
Illayathalapathy
took
the
newcomer's
movie
Jilla
after
working
back-to-back
with
senior
directors
like
Jayam
Raja
(Velayudham),
Shankar
(Nanban),
AR
Murugadoss
(Thuppakki)
and
AL
Vijay
(Thalaivaa).
His
decision
to
take
up
a
newbie
Nesan's
project
made
many
to
wonder
whether
it
was
a
good
decision
after
delivering
hits
on
a
trot.
Also,
many
doubted
the
prospects
of
the
film
even
though
the
cast
had
the
big
names
of
Malayalam
superstar
Mohanlal
and
Kajal
Aggarwal.
But
Jilla,
from
the
day
one,
generated
positive
vibes
in
the
industry.
The
trailers
and
posters
made
his
fans
to
eagerly
wait
for
the
film's
release.
However,
the
movie
bosses
kept
the
film
low
profile
as
they
didn't
want
unnecessary
attention.
On
the
release
day,
the
movie
bosses
were
in
a
mild
shock
as
Jilla
started
getting
mixed
reviews.
Many
blamed
the
length
of
the
film
and
doubted
its
commercial
success.
Continue
reading
the
story
on
the
slideshow...
Jilla
Bosses
Quick
Decision
Works
Understanding
the
pulse
of
the
audience,
the
movie
bosses,
in
no
time,
shortened
the
film
and
re-edited
the
film
to
delete
unnecessary
sequences.
And
it
worked
for
the
film.
Edited
Jilla
Is
Good
The
edited
version
was
loved
by
general
audience.
As
a
result,
the
film,
despite
seeing
a
dip
in
collections
at
Box
Office,
has
managed
to
consistently
pull
the
audience.
Occupancy
The
occupancy
for
Jilla,
which
had
85%
in
TN
in
the
first
weekend,
came
down
to
70-75%
in
the
following
week.
But
it
did
not
see
further
dip
in
later
days.
What's
Working?
Traders
say
that
Vijay's
star
power
and
Mohanlal's
strong
screen
presence
have
impressed
the
audience.
Along
with
it,
the
good
family
content
with
all
the
mass
elements
are
working
big
time
for
the
film
at
the
Box
Office.
Vijay
Has
A
Winner
In
Hand
With
this
development
and
the
film
making
wonderful
business,
Vijay
has
registered
yet
another
commercial
hit
to
his
credit.