Vijay has registered yet another commercial hit to his credit with his latest movie Jilla, which is doing wonderful business at Box Office. The film, which was released on January 10, is rocking at the collection centres, thereby making the people, who are involved in the business like producer, exhibitor and distributors happy.
Illayathalapathy took the newcomer's movie Jilla after working back-to-back with senior directors like Jayam Raja (Velayudham), Shankar (Nanban), AR Murugadoss (Thuppakki) and AL Vijay (Thalaivaa). His decision to take up a newbie Nesan's project made many to wonder whether it was a good decision after delivering hits on a trot.
Also, many doubted the prospects of the film even though the cast had the big names of Malayalam superstar Mohanlal and Kajal Aggarwal. But Jilla, from the day one, generated positive vibes in the industry. The trailers and posters made his fans to eagerly wait for the film's release. However, the movie bosses kept the film low profile as they didn't want unnecessary attention.
On the release day, the movie bosses were in a mild shock as Jilla started getting mixed reviews. Many blamed the length of the film and doubted its commercial success. Continue reading the story on the slideshow...
Jilla Bosses Quick Decision Works
Understanding the pulse of the audience, the movie bosses, in no time, shortened the film and re-edited the film to delete unnecessary sequences. And it worked for the film.
Edited Jilla Is Good
The edited version was loved by general audience. As a result, the film, despite seeing a dip in collections at Box Office, has managed to consistently pull the audience.
The occupancy for Jilla, which had 85% in TN in the first weekend, came down to 70-75% in the following week. But it did not see further dip in later days.
Traders say that Vijay's star power and Mohanlal's strong screen presence have impressed the audience. Along with it, the good family content with all the mass elements are working big time for the film at the Box Office.
Vijay Has A Winner In Hand
With this development and the film making wonderful business, Vijay has registered yet another commercial hit to his credit.