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South Indian film industry believes Shankar has a magic wand. It is because the director's films has never fallen short of expectations. Even with his latest outing I, which was formerly called as Ai, the director has successfully created a positive vibe around the movie and the film's motion poster is a classic example of that.
The motion poster of I was released last night to mammoth expectations. The poster looks simple but it is quite difficult to decipher. It means one cannot make out anything about the film with the poster. The teaser says, "I AM Beauty. I AM THE UGLY TRUTH." Vikram will appear in the last part of the video. The beautiful Vikram transforms into an ugly character in the end which clearly tells that the actor has a complicated and unusual role in the flick. (Click The Below Image To Watch it)
The poster does not give away much about the Tamil movie yet leaves a lasting impact on the audience. It has got fantastic response from the audience from all across the globe and the video has gone viral on social networking sites. In just 12 hours, the motion poster has got more than two lakh hits on video-sharing website Youtube.
Ai is produced by Aascar Ravichandran. The trailer of Vikram and Amy Jackson starrer movie will be officially released at the audio launch function on September 15.