Tamil
movies
featuring
big
names
have
struggled
to
make
big
business
in
the
this
year.
The
most-anticipated
films
of
2014
have
fallen
flat
and
the
atmosphere
in
the
industry
over
the
film
to
buy/sell
films
have
not
been
encouraging
due
to
those
failed
films.
But
there
is
one
movie
in
Kollywood
that
seems
to
be
rejuvenating
the
traders.
Yes,
it
is
none
other
than
Vikram's
I,
which
was
formerly
called
as
Ai.
The
distributors
and
others,
who
are
connected
to
the
industry,
have
been
worried
about
the
fates
of
big
movies.
Having
learnt
the
strong
lessons
by
over-quoting
for
the
rights
of
the
films,
they
turned
cautious
while
making
a
deal
and
the
days
of
buying
rights
for
fancy
amounts
has
almost
disappeared
in
the
recent
times.
The
Shankar
directorial
I
has
now
changed
the
rules
again
as
the
rights
of
the
movie
have
been
in
huge
demand.
And
the
good
news
is
that
people
are
willing
to
pay
exorbitant
amount.
The
promising
trailer
and
the
successful
audio
event
have
created
a
good
platform
for
the
film
to
sell
its
rights.
Hence,
Aascar
Ravichandran
has
started
talks
with
different
parties
to
sell
the
theatrical
rights.
Continue
reading
the
story
on
the
slideshow...
TN
Rights
In
a
latest
development,
Sushma
Cine
Arts
has
acquired
the
complete
theatrical
rights
of
I
for
the
Tamil
Nadu
region
for
a
fancy
amount.
Key
Centres
It
is
likely
to
sell
the
rights
of
different
regions
to
the
interested
parties.
The
rights
of
key
centres
like
NSC
(North
Arcot-South
Arcot
-
Chengalpet)
Tiruchi-Thanjavur
etc.
are
expected
to
fetch
good
revenues
for
the
Sushma
Cine
Arts.
Telugu
Distribution
Even
the
Telugu
distribution
rights
of
I
has
been
sold
for
a
record
price
to
Mega
Super
Good
Films
and
Tirupathy
Prasad.
The
Tollywood
version
will
have
a
wider-release
than
the
original
Tamil
version.
Kerala
Rights/Satellite
Rights
The
makers
of
Neram
have
procured
the
Kerala
rights.
The
satellite
rights
of
I
has
been
purchased
by
Jaya
TV.
The
deal
includes
the
full-coverage
of
the
audio
release
and
other
promotional
events
apart
from
promoting
the
movie
during
the
release
on
the
channel.
100
Crores
More
deals
are
expected
to
take
place
in
the
coming
days.
Indeed,
the
Tamil
movie
is
expected
to
make
a
turn-over
of
Rs.100+
crores.