What's Working For Kochadaiiyaan (Kochadaiyaan) At Box Office?
News
oi-Prakash
By Ramchander
Rajinikanth's
Kochadaiiyaan
has
emerged
as
one
of
the
biggest
hits
of
2014.
The
movie,
which
is
made
with
a
huge
budget,
is
heading
towards
recovering
the
production
cost
of
the
multilingual
movie.
While
the
Tamil
version
has
done
reasonably
well,
the
other
versions
of
the
flick
like
the
Hindi
and
Telugu
have
performed
badly
at
collection
centres.
Kochadaiiyaan
was
released
in
above
2000
screens
worldwide
on
May
23.
The
release
was
delayed
a
few
times
before
hitting
the
screens.
Yet,
the
superstar's
fans
welcomed
the
Tamil
flick
grandly
and
gave
a
fantastic
opening
at
Box
Office.
Not
only
in
Tamil
Nadu,
it
got
warm
reception
in
countries
like
US,
UK
and
Malaysia.
In
the
opening
weekend,
Kochadaiiyaan
made
42
crores
worldwide
from
all
six
versions.
The
lion's
share
came
from
Tamil
Nadu
where
it
made
more
than
Rs
25
crores
in
the
first
three
days.
Its
performance
was
good
in
Karnataka
and
decent
in
Kerala.
In
Andhra
Pradesh,
it
could
not
do
well
for
many
reasons.
Despite
getting
negative
reviews
from
a
section
of
media
and
audience
over
the
poor
technology
used
in
the
movie,
Kochadaiiyaan
has
done
well
at
Box
Office.
Here,
we
bring
you
the
working
factors
for
its
success
at
collection
centres.
Rajinikanth
Rajinikanth's
presence
alone
is
enough
to
please
his
legion
of
fans.
It
is
the
biggest
crow-pulling
factor
for
Kochadaiiyaan
and
the
film
has
made
wonderful
business
due
to
this
element.
Engaging
Storyline
The
story
penned
by
KS
Ravikumar
gets
full
marks.
It
has
made
people
to
ignore
flaws
in
Kochadaiiyaan
and
enjoy
the
Tamil
movie.
The
historial
fiction
genre
is
something
new
to
audience
and
they
have
embraced
it.
Larger-Than-Life
Role
Kochadaiiyaan
may
be
an
animation
movie
but
the
storyline
is
more
or
less
projects
Rajinikanth
in
larger-than-life
role.
His
usual
heroism
is
even
seen
in
this
motion-capture
technology
movie.
Kochadaiiyaan,
A
Blend
Of
Mass-Class
Elements
There
are
all
the
necessary
commercial
elements
in
Kochadaiiyaan.
Indeed,
it
is
a
blend
of
mass
and
class
elements.
Fans
Active
Promotion
Rajinikanth
fans
are
leaving
no
stone
unturned
in
spreading
good
words
about
Kochadaiiyaan.
Especially
on
social
networking
sites,
they
have
been
urging
audience
to
encourage
this
experimental
movie.