When Shankar and Vikram joined hands for the first time, they produced a spiffing movie with a forthright message. Yet, the Hindi version of the film(Aparichit) failed to take off due to its poor marketing strategy in North India. Having learnt their lesson, makers of I decided to promote their film using Salman Khan as a moderator in the sets of a famous reality show Bigg Boss.
During the event, Salman Khan, who unveiled the Hindi version trailer of I, praised Vikram for his extraordinary acting skills. Salman said, "I am really enthralled by Vikram's marvelous performance in the movie. He has brilliantly played the three different roles with astounding elegance."
Meanwhile, Shankar, the director of I has revealed that Vikram was the one who took the initiative to lose weight in order to portray the hunchback character. He said, "For the role of the bodybuilder, I requested Vikram to put on weight. He worked extremely hard for it and we were happy with the output. For the other role of a disfigured man, I never asked Vikram to lose weight but he felt it would suit the role."
Calling him crazy for his mad-like dedication, Shankar said, "It's not easy to gain and lose weight for the same film. He didn't just lose a few kilos, but he lost so much weight that I was worried about his health. I even told his wife that I had never asked him to lose weight."
"Going by whatever he's gone through for the film, I sometimes felt he was crazy. But all that worked in favour of the film," said the maverick director before signing off. I is slated to hit the screen for Pongal festival on 14th of January.