Director
Cheran
has
taken
not
just
Tamil
cinema
but
Indian
cinema
to
the
next
level.
Yes,
by
introducing
C2H
also
known
as
cinema
to
home
against
all
odds,
the
Autograph
actor
has
truly
become
a
trend
setter.
All
that
remains
to
be
seen
now
is
how
successful
the
new
initiative
can
get.
Interestingly,
maverick
actor-filmmaker
Kamal
Haasan
first
came
up
with
a
similar
idea
prior
to
the
release
of
Vishwaroopam.
Unfortunately
all
his
efforts
to
release
his
magnum
opus
Vishwaroopam
on
a
DTH(direct
to
home)
platform
were
foiled
and
it
never
happened.
It
is
good
to
see
Cheran
coming
up
with
a
similar
idea
which
could
potentially
end
piracy
which
is
considered
as
a
threat
to
Indian
films
and
filmmakers.
Cheran's
JK
Enum
Nanbanin
Vaazhkai
which
is
releasing
today
will
be
the
first
movie
to
be
released
on
a
C2H
platform.
The
new
concept
will
make
sure
people
can
view
a
brand
new
cinema
at
the
luxury
of
their
homes
through
platforms
like
original
DVDs,
IPTV(internet
protocol
TV),
Satellite
and
smart
phones.
The
online
platform
can
be
extended
to
countries
like
USA,
Canada,
Australia,
Singapore
and
the
whole
of
Europe.
Important
states
in
India
like
Delhi,
Maharashtra,
West
Bengal,
Karnataka,
Andhra
Pradesh
and
Kerala
can
access
their
favourite
movies
through
set
top
boxes.
Hope
this
exciting
new
concept
becomes
a
success
and
puts
an
end
to
piracy
once
for
all.
Stay
tuned
to
know
more
about
the
new
technology
as
it
unfolds
and
much
more.