'Kolaveri Di' Crosses The 100 Million Mark On YouTube

Tamil star Dhanush's song "Kolaveri di" became a sleeper blockbuster in 2011 and it continues to have its victorious run in the virtual world. The song has surpassed 100 million views on Youtube since its release.

"Kolaveri Di", which was released by Sony Music on November 16, 2011, crossed the benchmark on Wednesday, read a statement.

Sung and written by Dhanush, "Kolaveri di" captured people's imaginations with its music and colloquial lyrics and immediately became a song of the people.

Composed by 18-year-old Anirudh Ravichander, the song with amusing lyrics is sung in an unconventional manner by Dhanush himself and was a part of his film 3, which was directed by his wife Aishwarya. The film also stars Shruthi Haasan.

The video had a raw feel to it, similar to an unplugged recording, making it extremely relatable for the viewers.

"Kolaveri" a highly popular slang among Tamil youth, normally used to silence a cranky person in a group. It is among several Tamil words which youngsters use between themselves without implying actual meaning.