On the opening day of the upcoming Tamil film Kabali, Rajinikanth will be seen on the screen of a Mumbai cinema hall practically round-the-clock, with six shows scheduled on the inaugural day on Friday (July 22).
The 74-year-old, 700-seater Aurora Theatre in King's Circle, a bastion of Tamilians settled in Mumbai, will start shows right from 3 in the morning and continue at 6 AM, 10 AM, 3 PM, 6 PM, and finally the last show at 9 PM.
Click on the slides below to know more about 'Kabali' celebrations in Mumbai
Blood Donation Drives
Rajinikanth fan clubs from all over Mumbai will organize blood donation drives at cinema halls and the patrons will also contribute to various charities on the opening day.
Legacy of Aurora Theatre
Aurora Theatre, which was inaugurated in 1942, was one of the few good cinema halls exhibiting Hollywood films till the 1980s. The theatre is one of the oldest in the whole of Mumbai.
Nambi Rajan took over the theatre from its Parsi-German couple owners - Bejan Bharucha and Gertrude of the All India Pictures Pvt Ltd cinema chain in the 1980s.
The Emergence Of Tamil Cinema
Since the area was a predominantly Tamil pocket of central Mumbai, Rajan started to have at least one Tamil film show daily and the theatre became an instant hit with the local Tamil community.
The Dominance Of Kollywood
Earlier, Aurora Theatre had hosted films like Rajinikanth's Annamalai, Sivaji and Kamal Haasan's Thevar Magan. The theatre continues to showcase Tamil films, much to the delight of Tamil moviegoers in the city.
Bright Future Ahead
Now, after Kabali, Nambi Rajan and his Aurora Theatre members are keeping their fingers crossed for the next Rajinikanth release, 2.o in 2017. 2.o might hit the screen for Diwali 2017.
"All the seats for all the shows are fully booked," said a usually clean-shaven Nambi Rajan (theatre owner), who has now sprouted a bushy grey-white beard in tandem with Rajinikanth's get-up in Kabali.
The film production team has already launched its on-ground promotions from Tuesday (July 19) in an open-top bus from Aurora Theatre attracting thousands of Rajinikanth fans.
In another first for Mumbai filmgoers, two gigantic cut-outs of Rajinikanth and a massive poster will be put up at the theatre entrance.
Rajan said that the entire theatre has been decked up to celebrate Kabali, including a fresh coat of paint inside and outside, a new screen, glittering clean ambience and shining lights.
After the inaugural day, the theatre will get back to its normal four-shows-daily regimen, for which it has reported heavy advance bookings.
The opening day will be a 'Thalaivar festival' with a huge procession of Rajinikanth fans after prayers at the famous Ram Mandir, a traditional band of huge drums, dancing and celebrations marking Kabali.
A theatre manager said a well known ophthalmologist S Natarajan of Aditya Jyot Eye Hospital - himself a die-hard Rajini fan - will conduct a free eye camp for all.
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