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Actress Shruti Haasan is now the brand ambassador of Hotstar, a leading online streaming channel. In its attempt to woo Tamil audiences, Hotstar has signed in the Puli actress.
Talking about her new collaboration in an interview with Times of India, the chassy actress has said, "I am delighted to be associated with Hotstar, the go-to place for people of my generation for entertainment. It is heartening to see that fans of Tamil entertainment too can watch their desired shows and films."
"I am proud of the fact that, India too is on-par with the global audiences in the way we watch our favourite shows, films and sports. It is also heartening to see that, now my films will be able to reach a much wider audience which is digitally savvy," she has added.
So, why is Hotstar targeting Tamil audiences? Madhavan, MD of Star India has answered this question.
"We have witnessed a tremendous surge in demand for local language content in Tamil Nadu. People here are tech-savvy and in-tune with the most developed countries in the world when it comes to their appetite for entertainment content," he has said.
What more, watching videos in Hotstar is absolutely free of cost!
"While large sections of the audience is already aware of Hotstar's regional language offerings, Shruti will help us reach out to far more audiences in Tamil Nadu who will be delighted to know that their favorites are available to them at a time of their convenience, and that too absolutely free of cost," Madhavan has explained.
Chief Executive Officer of Hotstar, Ajit Mohan has said he is happy to offer the services of Hotstar to Tamil entertainment loving audiences.
"Ever since the launch in February 2015, Hotstar has established itself as the primary screen for young India. We are the only platform that showcases and curates the best of Tamil movies and TV shows, all for free to our users. We are delighted to extend our offerings to the Tamil entertainment loving audiences, not only in India, but also across the world," he told the leading daily.