Huge
flex
boards
of
superstar
Rajinikanth's
upcoming
film
Kabali,
set-up
across
Tamil
Nadu
might
tell
you
a
story
of
its
own.
No,
we
are
not
talking
about
Rajinikanth's
popularity,
but
the
flex
boards
themselves.
Huge
wooden
cut-outs
of
popular
stars
have
given
way
to
digital
flex
boards,
thanks
to
a
court
order
in
2008,
that
marked
the
end
of
wooden
cut-outs.
A
report
from
The
Hindu
throws
light
on
the
transformation
of
cut-outs
to
flexes
and
banners.
"We
were
the
pioneers
in
putting
up
cut-outs
and
hoardings.
We
have
made
them
for
over
1000
films.
It
was
a
status
symbol
for
big
heroes
to
have
a
cut-out
on
Anna
Salai.
Now,
we
are
no
longer
making
wooden
cut-outs
and
have
moved
on
to
digitally
printed
flex
boards," Venkateswar
has
told
the
leading
daily.
Cut-outs
and
hoardings
play
a
huge
part
in
enhancing
a
film's
hype,
according
to
Rakesh
Gowthaman,
Vettri
Theatres.
"Huge
cut-outs
and
hoardings
at
the
entrance
and
inside
a
theatre
premise
have
always
been
a
part
of
the
hype
of
a
big
Tamil
film
release.
Now,
we
are
strict
that
the
permissible
digital
hoardings
are
placed
inside
our
compound.
Of
course,
fans
set
the
tempo
by
doing
digital
innovative
hoardings
and
mercury
lighting," he
has
told
The
Hindu.
Digitalization
of
flex
boards
have
made
the
job
of
a
designer
easier,
feels
Kannan,
a
specialist
in
cut-outs
in
the
late
80s
and
early
90s.
"Once,
a
big
star
visited
my
office
with
a
gift
to
express
his
happiness
that
the
cut-out
I
designed
made
him
look
realistic
and
handsome.
Today's
digital
designers
can
make
any
actor
look
young
and
dashing," he
has
said.
"Online
and
digital
facilities
have
made
film
promotions
a
level
field.
Earlier,
only
the
big
stars
gained
with
these
giant,
expensive
cut-outs.
Today,
even
a
newcomer
can
catch
the
attention
of
the
audience
if
his
film's
posters
and
design
can
catch
the
attention
of
the
audience," a
film-maker
has
told
the
daily.
Also
Read:
Ilayathalapathy
Vijay
Does
It
Again
For
His
Fan!