The
visual
treat
in
the
form
of
2.O
is
still
quite
some
time
away,
but
the
audio
launch
of
the
movie
has
managed
to
grab
many
eyes.
The
massive
extravaganza
was
held
in
Dubai's
Burj
Park
with
many
dignitaries
embracing
the
occasion.
Let's
catch
up
with
some
of
the
highlights
of
the
show.
The
Lavish
Audio
Launch
The
grand
event
was
conducted
at
a
whopping
cost
of
INR
15
Cr.
The
stage
was
massive,
the
location
was
ideal
and
the
promotional
event
of
2.O's
official
poster
in
the
form
of
Sky-dive
was
indeed
innovative
and
exquisite.
Conducting
the
audio
launch
in
Dubai
was
just
one
of
its
kind
for
an
Indian
movie
and
this
was
also
a
part
of
marketing
strategy
as
the
movie
is
touted
to
capture
the
international
audiences
as
well.
Interesting
Combination
Of
Hosts
Since
the
movie
will
be
predominantly
in
Tamil,
Telugu
and
Hindi
languages,
the
movie
team
had
decided
to
go
in
with
three
different
hosts,
one
from
each
languages.
RJ
Balaji
represented
the
Tamil
fraternity,
Baahubali
fame
Rana
Daggubatti
represented
the
Telugu
cine
industry
while
the
celebrated
film-maker
and
distributor,
Karan
Johar
was
the
voice
from
Bollywood.
Celebrities
And
Chief
Guest
Of
course,
one
wouldn't
mind
or
look
around
for
any
other
special
dignitary
when
you
have
Superstar
Rajinikanth
in
the
scene.
However,
for
such
a
prestigious
project,
you
ought
to
have
some
known
faces
around.
Tamil
stars
like
Dhanush,
Suriya,
Jyothika,
and
director
P.
Vasu
etc.
were
part
of
the
event.
But
the
surprise
factor
was
the
gracious
presence
of
the
Dubai
King.
Also
not
to
forget
the
fact
that
2.O
was
the
first
and
only
movie
to
have
obtained
the
permission
for
an
event
in
the
said
venue.
Shankar
The
visionary,
the
master
of
grand
film-making
and
the
man
who
takes
Tamil
cinema
to
heights,
Director
Shankar.
Shankar,
whose
last
two
movies,
Nanban
and
I,
were
not
as
successful
as
the
director
would
have
expected,
has
pinned
all
his
hopes
on
the
movie.
Shankar
reiterated
the
fact
that
2.O
was
not
an
extension
of
Enthiran,
but
certain
characters
from
the
latter
would
be
continued
in
2.O.
Shankar
revealed
that
the
movie
would
run
on
a
message
which
is
indeed
the
need
of
the
hour.
The
director
of
Sivaji
and
Enthiran
opened
up
that
the
characterization
of
Akshay
Kumar
was
not
just
that
of
an
antagonist,
but
consists
of
various
shades.
He
was
all
praises
for
the
Superstar.
Shankar
thanked
Rajinikanth
profusely
for
the
actor's
dedication
and
commitment
towards
his
work.
He
said,
"Even
while
undergoing
treatment,
Rajini
sir
shot
in
the
blistering
summer
heat
of
Delhi,
wearing
a
12
kg
suit
and
I
really
need
to
thank
him
from
the
bottom
of
my
heart."
"We
also
shot
a
sequence
in
the
underground
and
he
didn't
have
any
qualms
of
shooting
in
such
condition.
Despite
being
an
actor
for
40
years,
even
today
he
aspires
to
do
something
different
and
his
energy
is
unmatchable."
AR
Rahman
The
Mozart
of
Madras,
ARR,
was
seen
performing
with
the
orchestra.
2.O
consists
of
only
three
songs
with
a
good
number
of
BGM
and
live
score.
ARR
performed
to
all
three
songs
where
two
of
them
were
released
to
the
audience
and
the
third
will
be
released
much
later.
The
unreleased
third
song
was
penned
by
late
lyricist
Na.
Muthukumar.
Akshay
Kumar
Bollywood's
Khiladi
kept
his
speech
sweet
and
short.
The
tough
actor
thanked
Shankar
for
the
role
in
such
a
huge
venture
and
also
for
creating
such
a
massive
learning
curve.
The
actor
heaped
praises
on
Superstar
Rajinikanth
calling
him
the
best
and
the
biggest
star.
Rajinikanth
A
few
quotes
from
his
speech.
"It
did
not
seem
like
40
years
to
me,
it
looks
like
4
to
5
years.
My
success
is
all
because
of
God's
grace
and
people's
love."
"Money,
name
and
fame
give
you
momentary
satisfaction.
In
the
beginning,
it
gives
you
a
level
of
satisfaction
but
beyond
a
point,
it
would
not
help
you
find
peace."
"It
would
have
been
tough
if
I
did
not
have
trust
in
God.
Since
I
believe
in
God,
the
process
has
been
simple."
"Always
encourage
good
films.
Make
artists
who
make
good
cinema
proud.
Even
if
the
film
is
not
so
good,
go
easy
on
filmmakers.
Don't
bash
or
hurt
them
using
abusive
language
in
social
media.
It
is
my
humble
request.''
The
67-year-old
legendary
actor
also
thanked
the
Dubai
King
as
Dubai
was
the
home
for
many
Indians
and
that
his
fellow
citizens
were
safe
and
sound
in
the
country.
Karan
Johar
asked
Rajinikanth
whether
all
his
dreams
have
come
true
to
which
the
Superstar
replied,
"One
wish
is
yet
to
be
realized."
Well,
was
Thalaiva
hinting
about
his
political
entry?