Vivegam, the Ajith Kumar movie has set a new record at the Chennai box office. Read on...
News
oi-Lekhaka
By Mayur Javali
The
last
week
was
filled
with
more
fervour
and
frenzy
in
Tamil
Nadu
than
usual.
No,
it
was
not
because
of
Vinayagar
Chaturthi,
but
instead,
the
Vivegam
fever.
After
a
long
gap
of
20
months,
a
Thala
Ajith's
movie
stormed
theatres.
The
teaser
and
trailer
of
the
movie
had
already
boosted
the
prospects
of
the
movie
and
expectations
were
skyrocketing.
Trade
Pundits
had
even
predicted
a
clean
box
office
sweep
at
Chennai
and
Tamil
Nadu
territories.
The
movie
opened
to
packed
houses
with
a
massive
number
of
shows.
Vivegam
was
released
in
over
800
theatres,
surpassing
Superstar
Rajinikanth's
Kabali,
which
had
released
in
over
650
screens.
At
the
Chennai
box
office,
Thala's
movie
earned
a
whopping
1.22Cr
on
day
1
surpassing
the
record
set
by
Kabali
which
had
earned
1.15Cr.
Ajith
once
again
proved
his
stamina
at
the
box
office,
thanks
to
the
introduction
of
GST
as
well
as
the
revised
ticket
rates,
which
were
revised
from
Rs
120
to
Rs
153.
Well,
it
was
not
the
end
of
day
1,
but
Vivegam
went
ahead
with
some
serious
hunting
and
earned
a
distinction
of
scoring
+1Cr
for
four
straight
days
which
no
movie
has
ever
achieved
in
the
history
of
Kollywood.
The
day
2
tally
was
even
better
with
1.51Cr
and
the
day
3
tally
was
comparatively
the
best
with
1.55Cr.
Sunday
was
no
lesser
as
the
grosser
stood
at
1.47Cr,
thus,
taking
the
overall
tally
to
5.75Cr.
This
has
elevated
the
movie
to
the
number
1
position
in
the
Chennai
box
office,
surpassing
the
mightly
Kabali
&
Baahubali
2
during
its
opening
weekend.
However,
Monday
witnessed
a
steep
downfall
as
the
movie
managed
to
collect
a
meager
50
Lakhs,
thanks
to
the
negative
reviews
and
average
word
of
mouth.
The
action
spy
thriller
movie
failed
to
cross
the
opening
day
record
of
Rajini's
Kabali
at
the
Tamil
Nadu
box
office
where
in
the
latter
had
grossed
a
staggering
21.5Cr.
The
first
weekend
tally
of
Vivegam
stands
at
77Cr,
which
though
looks
solid
on
an
overall
basis,
is
considered
to
be
meager
considering
the
costs
involved
with
the
movie.
Having
been
sold
to
a
whopping
85Cr
(theatricals
alone),
the
movie
is
required
to
cross
over
150Cr
to
break
even,
which
now
seems
to
be
a
daunting
task.