Marketing
movies,
generating
buzz
and
creating
frenzy
among
the
audiences
is
no
joke.
Many
new
movies
try
to
implement
the
aforementioned
tactics
as
part
of
business,
but
eventually
only
some
succeed.
The
movie
requires
to
offer
fresh
music
numbers,
interesting
trailer
and
eye
catching
posters
to
win
over
audience
attention.
Guess
what,
a
recently
released
movie
has
been
caught
with
fan
frenzy
moments.
Not
just
from
youngsters
but
from
all
sections
of
people.
What
is
more
surprising
is
that
the
movie
is
22
years
old
and
released
in
1995!
Yes,
we
are
talking
about
the
mother
of
all
mass
movies,
Baasha.
The
movie
which
first
released
in
1995,
has
now
entered
the
scene
again
with
its
digitally
remastered
version.
Fans
pre-booked
tickets,
thronged
to
theatres,
erected
cut
outs,
welcomed
banners
with
milk
and
garlands
and
finally
celebrated
the
movie
with
non-stop
cheers
and
whistles
for
2.30
hours.
What
Makes
Baasha
Iconic?
Let's
not
forget
that
Baasha
was
the
first
film
to
bring
in
an
altogether
new
mass
element
into
the
South
Indian
Cinema.
A
simpleton
leading
his
humble
life
with
his
family
who
fears
getting
entangled
in
any
scuffle
but
at
the
same
time
shows
a
glimpse
of
his
dynamic
and
a
rebellion
past.
A
soft-spoken
being
walks
all
the
way
smooth
till
the
pre-part
of
the
first
half
and
then
unveils
his
real
self
which
cuts
into
an
intermission.
Post
intermission,
the
auto
driver's
historical
life
of
a
gangster
unfolds
on
screen.
This
template,
which
was
fairly
new
to
our
audiences
established
an
instant
connect
with
our
audience
as
Manikam,
the
auto
driver
was
seen
as
an
ideal
son/brother
by
senior
audience
as
he
discharges
his
duties
religiously.
The
character
speaks
high
on
friendship
and
appealed
to
the
youth
audience
as
he
transforms
his
lifestyle
to
help
the
needy
and
poor
which
is
due
to
the
untimely
death
of
his
best
friend.
Finally,
the
don,
Baasha
Bhai
was
an
addiction
for
the
mass
and
kids
and
is
still
fondly
referred
to
as
"Baasha
Bhai".
There
is
never
a
dull
or
a
disengaging
scene
in
the
movie
which
leaves
audience
to
feel
and
move
on
to
the
next
sequence.
Emotions
are
built
extremely
high
from
the
first
scene
by
showcasing
the
concern
of
Manickam
towards
his
fellow
auto
drivers
and
family.
Transformation
scene
where
sentimental
emotions
are
converted
into
aggression
is
the
highlight
of
Baasha.
This
is
the
scene
which
receives
huge
applause
and
cheers
from
the
audience.
Raghuvaran
as
a
silent-baddie
walks
out
with
equal
honours
and
Deva,
the
music
director
has
put
life
and
soul
to
the
movie.
Yes,
one
bit
of
the
BGM
is
a
rip
off
from
terminator,
but
the
BGM
for
the
movie
and
title
card
stands
out
infusing
more
enthusiasm
into
the
audience.
Suresh
Krissna's
plausible
best
of
his
career,
and
one
can't
find
a
loop
hole
in
the
movie.
His
low
angle
shots
in
few
parts
of
the
movie
just
elevates
the
heroism
to
an
extreme
level.
Finally,
our
Baasha
Bhai.
Who
else
could
have
pulled
off
this
role?
The
shot
where
he
folds
his
hand
towards
the
audience
before
"Autokaaran" song,
his
uber
cool
performance
in
the
medical
college
scene
where
he
says
"Ayya
En
peru
Manickam,
Enakku
innoru
per
irukku",
his
disappointed
yet
hapless
expression
when
his
auto
is
torn
into
pieces,
that
lightening
laughter
after
being
tied
to
the
pole
and
being
attacked
and
finally
his
transformation
scene
with
him
flicking
his
Khaaki
coat
and
twirling
his
finger
before
the
ever
classic
punchline
"Naan
oru
thadava
sonna,
nooru
thadava
sonna
maadiri".
Man!!
It's
a
tailor-made
movie
and
character
for
Thalaivaaaa.
Many
movies
across
South
India
have
come,
conquered
and
disappeared
as
well
in
following
Baasha's
formula,
but
none
could
even
match
the
intensity
and
impact
created
by
Baasha
even
by
50%.
Finally,
it's
time
for
Rajinikanth
fans
to
enjoy
the
ever
iconic
Baasha
in
theatres
(Prefer
Dolby
Atmos
equipped
theatres).