The
legendary
Rajinikanth
has
been
the
biggest
name
in
Tamil
cinema
for
well
over
two
decades.
And,
it
seems
that
the
frenzy
surrounding
K-town's
undisputed
'Thalaiva'
is
unlikely
to
die
down
anytime
soon.
In
an
exciting
development,
the
matinee
idol's
latest
film
Kaala
has
set
the
Chennai
box
office
on
fire
and
helped
our
Superstar
reinvent
himself.
Kaala,
which
is
a
Pa
Ranith
directorial,
hit
the
screens
on
June
7,
2018,
and
got
off
to
an
enviable
start
at
the
box
office.
The
gangster-drama
grossed
Rs
1.76
Crore
on
the
opening
day
itself.
In
doing
so,
it
dethroned
Vijay
starrer
Mersal
to
become
the
king
of
the
Chennai
box
office.
Over
the
next
two
days,
Kaala
remained
the
top
choice
of
the
movie
buffs
and
continued
to
rake
in
the
moolah.
On
Friday(June
8,2017),
Kaala
collected
Rs
1.44
Crore
and
gave
the
'Thalaiva
Army'
a
reason
to
rejoice.
The
good
start
and
Rajini's
stardom
helped
the
film
collect
a
Rs
1.7
Crore
on
June
9
and
take
its
total
to
Rs
4.9
Crore.
Needless
to
say,
the
strong
collections
set
the
tone
for
Sunday
and
indicated
that
Kaala
mania
had
gripped
Chennai.
So,
did
Kaala
deliver
the
goods
on
day
4
as
well?
Let's
find
out.
Day
4
Collections
Kaala
collected
nearly
Rs
1.7
Crore
on
day
4
and
remained
the
undisputed
king
of
the
BO.
Its
impressive
performance
on
Sunday
took
its
total
collections
to
Rs
6.64
Crore.
Screen
Count
And
Occupancy
According
to
a
leading
website,
Kaala
is
being
screened
at
19
theatres
across
Chennai
and
the
average
occupancy
was
around
the
90
percent
mark,
over
the
weekend.
A
Positive
WOM
The
general
feeling
is
that
Kaala
is
a
better
film
than
Kabali
and
has
a
far
more
relatable
plot.
A
vast
section
of
the
audience
also
feels
that
Kaala
does
justice
to
Rajini's
on-screen
image
as
it
features
several
mass
scenes.
As
such,
the
WOM
was
favourable
and
this
helped
it
do
good
brisk
business
over
the
weekend.
Kaala
Fares
Better
Than
Kabali
Kabali
had
collected
nearly
Rs
3.82
Crore
over
the
first
weekend
and
become
the
toast
of
Kollywood.
Kaala
has
managed
to
cruise
past
the
figure
and
set
a
new
benchmark.
Its
political
undertones
and
the
fact
that
it
is
set
in
Mumbai
seem
to
have
worked
wonders
for
the
film.
The
Big
Takeaway
Prior
to
its
release,
Kaala
was
embroiled
in
an
ugly
controversy
because
of
Thalaiva's
comment
on
the
'anti-Sterlite' protests.
And,
this
had
diluted
the
buzz
around
the
film.
g.
However,
its
BO
figures
prove
that
Rajini
is
the
first
choice
of
the
movie
buffs
in
Chennai
and
nothing
can
change
that.
Enough
said!