Chennai
Box
Office
Update
Asuran
opened
on
a
fair
note
at
the
Chennai
box
office,
grossing
around
Rs
44
lakh
on
Day
1.
It
witnessed
a
major
jump
on
Saturday,
raking
in
Rs
56
lakh,
sending
Dhanush
fans
into
a
state
of
frenzy.
Its
2-day
gross
stands
at
around
Rs
1
crore,
which
many
feel
is
a
respectable
total.
Finer
Deets
Asuran
has
fared
reasonably
well
in
the
rural/mass
centres,
which
proves
that
Dhanush
and
Vetrimaaran
make
a
deadly
combo.
However,
given
its
hard-hitting
theme,
it
is
not
the
top
choice
of
the
family
audience,
which
is
a
slight
hindrance.
Similarly,
most
experts
feel
that
it
could
have
done
a
bit
better
in
the
bigger
cities
had
it
not
featured
a
rural
setting.
Either
way,
it
has
clicked
with
the
target
audience.
The
WOM
Is
Positive
The
general
feeling
is
that
Asuran
is
a
solid
attempt
at
storytelling
that
raises
plenty
of
hard-hitting
questions
while
giving
Dhanush
the
ideal
platform
to
showcase
his
abilities.
Its
screenplay
and
presentation
too
have
been
praised.
As
such,
the
WOM
is
positive,
which
might
help
Asuran
in
the
near
future.
The
Road
Ahead…
Asuran
is
likely
to
have
a
terrific
first
Sunday
in
Tamil
Nadu,
and
witness
a
major
jump
in
collections.
It
is
likely
to
remain
stable
on
Monday
(October
7)
as
it
Ayudha
Puja.
As
such,
its
real
test
will
begin
from
Tuesday
(October
8).
Enough
said!