Combining
Theatrical
and
non-Theatrical
Business
According
to
the
latest
reports,
the
Dhanush
starrer
Asuran
has
crossed
the
100-crore
mark,
combining
the
theatrical
collections,
satellite
rights,
digital
rights,
audio
rights
and
other
pre-release
business
that
the
film
did.
Theatrical
Collections
Asuran
minted
around
Rs
38
crore
from
the
first
10
days
of
run
in
Tamil
Nadu.
It
is
being
believed
that
the
film
might
have
crossed
the
50-crore
mark
at
the
worldwide
box
office,
especially
since
the
movie
is
doing
very
good
business
in
regions
outside
Tamil
Nadu
as
well.
Asuran's
Pre-release
Business
Some
reports
claim
that
Asuran
fetched
around
Rs
25
crore
in
the
form
of
theatrical
rights,
from
the
domestic
and
overseas
circuits.
On
the
other
hand,
it
is
said
to
have
minted
over
Rs
25
crore,
combining
the
satellite,
audio
and
digital
rights.
The
Way
Ahead...
Asuran
has
clearly
turned
out
to
be
one
among
the
sparkling
successes
in
Dhanush's
career
so
far.
It
is
also
one
of
the
biggest
hits
of
director
Vetrimaaran.The
film
has
a
good
number
of
screens
in
the
second
week
as
well.
Reportedly,
the
movie
secured
good
collections
on
the
second
Monday
as
well,
which
proves
that
it
is
here
to
stay.
It
is
sure
to
reach
new
heights
as
a
smooth
and
steady
run
is
assured
until
the
arrival
of
the
Deepavali
biggies.