The
direct-to-OTT
release
is
a
new
trend
that
emerged
during
the
COVID-19
season.
With
several
diverting
their
eyes
from
TV
to
phones
and
laptops,
the
film
industry,
especially
the
Tamil
film
industry,
initiated
the
new
trend
of
releasing
films
directly
on
OTT
platforms.
Recently,
two
women-centric
films,
Ponmagal
Vandhal
and
Penguin
became
the
first
two
films
to
release
on
Amazon
Prime
Video
directly.
The
streaming
rights
of
the
film,
which
were
bought
by
the
American
video
streaming
company
with
a
hefty
amount,
indeed
made
an
impressive
running.
The
release
not
only
gained
profit
for
Amazon
Prime
Video,
but
also
turned
out
to
be
a
good
play
for
the
producers
as
well.
Ponmagal
Vandhal
starring
Jyotika
in
the
lead
role
is
directed
and
written
by
debutant
JJ
Fredrick,
released
on
the
video
streaming
platform
by
battling
several
controversies
over
its
release
with
the
theatre
owners
of
the
state.
The
courtroom
drama,
which
revolves
around
the
story
of
an
advocate
(Jyotika)
who
fights
against
a
chauvinistic
society,
turned
out
to
be
the
first
Tamil
film
to
release
on
the
platform.
Bankrolled
by
Suriya
under
his
production
banner
2D
Entertainment,
the
movie
touched
the
hearts
of
the
audience
with
a
sensitive
yet
hard-hitting
subject.
Ponmagal
Vandhal
also
features
Bhagyaraj,
Thiyagarajan,
Prathap
Pothen,
Pandiarajan,
Parthiban,
Vinodhini
Vaidyanathan,
Vidya
Pradeep
and
Subbu
Panchu.
The
recently
released
Penguin
starring
National
Award-winning
actress
Keerthy
Suresh
revolves
around
a
bereaved
mother,
who
is
in
search
of
her
missing
son
Ajay.
The
movie
with
a
psychological-
horror
touch,
dark
theme
and
extremely
compelling
music
kept
people
on
the
edge
of
their
seats,
thanks
to
the
incredible
method
director
Eashvar
Karthic
used
to
deliver
the
thriller.
Bankrolled
by
Karthik
Subbaraj
in
association
with
Stone
Beach
Films
and
Passion
Studios,
Penguin
also
features
Master
Advaith,
Madhampatty
Rangaraj,
Maddy,
Aishwarya
Ramani,
and
Nithya
Kriupa.
The
film
is
co-produced
by
Kaarthekeyan
Santhanam,
Sudhan
Sundaram,
Jayaram.