Isaignani
Ilaiyaraaja
recently
made
his
debut
appearance
on
the
Times
Square
Billboard
in
New
York.
His
advertisement
displayed
on
the
billboard
was
part
of
a
promotional
campaign
of
the
renowned
music
composer's
collaboration
with
music
streaming
platform,
Spotify.
Sharing
the
big
news,
his
team
wrote
on
his
Facebook
handle
on
November
19,
"On
the
very
auspicious
day,
"Raaja
of
music"
at
the
Billboards
of
Time
Square,
New
York...Raaja
Rules.
Spotify
#Ilaiyaraaja
#raajarules
#Ilayaraja
#RaajaOnSpotify
#Ilaiyaraja."
Along
with
the
poster,
the
team
shared
a
few
snaps
of
the
advertisement
captured
from
the
location.
For
the
unversed,
the
music
director
recently
appeared
in
a
short
ad
film
titled
'In
a
Situationship
with
#Ilaiyaraaja!" for
the
music
streaming
service.
He
also
featured
in
a
special
ad
along
with
his
ardent
fans
Vanathi
Suresh
and
John
Sundar,
wherein
the
duo
was
required
to
guess
the
beat
of
his
celebrated
songs.
Well,
on
achieving
the
rare
feat,
several
celebrities
from
the
industry
including
costume
designer
Vasuki
Bhaskar
(also
Ilaiyaraaja's
niece)
and
director
Venkat
Prabhu
congratulated
and
hailed
the
music
director.
Sharing
the
billboard
snap,
Vasuki
tweeted,
"Whattaaa.
wooow.
The
first
in
our
family.
Rajappa
@ilaiyaraajaoffl
on
the
billboards
at
the
Time
Square,
New
York."
In
another
tweet,
she
penned,
"He
is
always
way
ahead
from
all
of
us...Put
together
in
the
family.
Always
the
first
and
biggest.Dellighted
to
see
#RAJAAPPA.
@ilaiyaraajaoffl
at
the
Times
Square
billboard.
New
York
city.
USA.
@Spotify
@SpotifyUSA."
On
the
other
hand,
the
Maanaadu
director
tweeted,
"Our
own
#Isaignani
at
#timesquare
proud
us"
Ilaiyaraaja's
upcoming
projects
include
Viduthalai,
Thupparivaalan
2,
Maayon,
Kadaisi
Vivasayi,
Maamanithan
and
Sivaranjiniyum
Innum
Sila
Pengalum
among
many
others.