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      Ponniyin Selvan: Horse Dies During Film Shoot, FIR Registered Against Management Of Madras Talkies


      Following a complaint from People for the Ethical Treatment of Animals (PETA) India based on whistle-blower reports that a horse was involved in a head-on collision and died during the shooting of the film Ponniyin Selvan, the government body the Animal Welfare Board of India (AWBI) called on the district collector of Hyderabad and the Telangana State Animal Welfare Board to conduct an inquiry into the death.

      Ponniyin Selvan

      The AWBI is the prescribed authority under The Prevention of Cruelty to Animals (PCA) Act, 1960, which authorises the use of animals in films. The AWBI also asked officials to ensure that the culprits receive "exemplary punishment" so that such crimes do not happen in the future.

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      The Abdullapurmet police also registered a First Information Report (FIR) against the management of Madras Talkies and the owner of the horse under Section 11 of the PCA Act, 1960, and Section 429 of the Indian Penal Code, 1860. The owner is reported to have allowed producers of the film to keep using horses who were tired and dehydrated.

      "In the age of computer-generated imagery (CGI), production companies have no excuse for forcing exhausted horses to play at war until one of them drops dead," says PETA India Chief Advocacy Officer Khushboo Gupta. "Compassionate, forward-thinking filmmakers would never dream of hauling sensitive animals to a chaotic movie set and forcing them to 'act'. PETA India is calling on director Shri Mani Ratnam to cut the cruelty and switch to modern and humane CGI and other visual-effects technology."

      PETA India urges film, advertising, television, and digital content producers to use CGI, visual effects, and animatronics instead of forcing live animals to perform. Animals used in the entertainment industry are typically separated from their mothers as infants, beaten or starved during training, forced to perform confusing or dangerous tricks, chained or kept in intense confinement when not used, and subjected to the chaos of film and television studios.

      PETA India is also offering a reward of Rs 25,000 for a video or photograph of the incident in which the horse died, which may help lead to the culprits' arrests. Such evidence should be shared with PETA India at

      PETA India - whose motto reads, in part, that "animals are not ours to use for entertainment" - opposes speciesism, a human-supremacist worldview.

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