Jana Nayagan OTT Rights Sold At Better Price Than Coolie? Vijay's Last Film To Cross Rs 400Cr In Pre-Business

Jana Nayagan OTT Rights Price: When a talented artist decides to hang up his/her boots, all eyes remain glued on his final project. The trade experts and the viewers are eagerly waiting for Jana Nayagan as it will mark Thalapathy Vijay's final stint on the silver screen before he involves himself completely in politics.

The Tamil superstar is set for his swan song, which will hit the silver screens next year. Jana Nayagan has been making waves since the time the project was announced. Did you know? The political action thriller has already achieved significant pre-business earnings before the release.

There's a strong buzz in the industry that the movie has already earned Rs 338 crore before the release. The movie's theatrical rights Tamil Nadu and Kerala alone have fetched ₹115 crore, while overseas rights have been sold for Rs 78 crore, according to a report in The Times Of India.

JANA NAYAGAN OTT RIGHTS PRICE: FILM SOLD AT HIGHER PRICE THAN COOLIE?

T-Series has shelled out a huge amount to secure the film's audio rights, but it is the OTT rights that have fetched the production house an impressive figure.

The digital streaming rights have been secured by Amazon Prime for a substantial ₹110 crore. The numbers are enough to showcase the buzz for Vijay's last film. Is the amount higher than Coolie's OTT rights?

"Prime Video is happy to shell out a mind-boggling amount for the OTT rights of Jana Nayagan as it marks Vijay's final appearance in a film. The streaming platform has paid a higher premium amount than Coolie for Jana Nayagan. While Coolie was sold for 100-110 crore, Vijay's action thriller has fetched a higher price, ranging between Rs 110-115 crore," a reliable industry source exclusively told Filmibeat Chief Copy Editor Abhishek Ranjit.

JANA NAYAGAN PRE-BUSINESS SALES TO CROSS RS 400 CRORE BEFORE RELEASE

With satellite rights and additional regional theatrical rights yet to be accounted for, Jana Nayagan is poised to surpass ₹400 crore in pre-business revenue. This impressive number underscores the film's potential success even before its release.

Thalapathy Vijay is expected to demonstrate his box office prowess with this project. As Jana Nayagan is his swan song, the audience and industry are excited for the movie's release. The production house is expected to benefit for his star presence as Vijay has always appealed to the audience in masala entertainers.

The combination of strategic sales of various rights and Thalapathy Vijay's popularity suggests that Jana Nayagan is set to be a major hit. The film co-starring Pooja Hegde, Bobby Deol, Mamitha Baiju, Gautham Vasudev Menon, Prakash Raj, Narain and Priyamani, will arrive in the cinema halls on January 9, 2026.