Kaun
Banega
Crorepati
10
FIRST
Promo
Out
|
Amitabh
Bachchan
|
FilmiBeat
Kaun
Banega
Crorepati
Season
10's
teaser
was
unveiled
by
Sony
Entertainment
Television
yesterday,
July
23,
2018,
and
it
is
all
about
celebrating
common
man's
underlying
spirit.
The
tenth
season
of
the
knowledge-based
game
show
will
be
hosted
by
the
iconic
Amitabh
Bachchan.
The
channel
said
the
campaign
theme
is
all
about
the
power
of
knowledge
that
empowers
every
common
individual
to
achieve
what
they
aspire
for,
despite
facing
obstacles.
The
campaign
theme
was
conceptualized
and
written
by
Nitesh
Tiwari
and
Nikhil
Mehrotra.
The
campaign
theme
revolves
around
three
similar
stories.
It
says,
"We
often
face
situations
in
life
that
tend
to
deter
us
from
achieving
our
goals.
Often,
we
encounter
people
who
discourage
our
attempts
and
obstruct
our
progress.
When
the
odds
are
against
us,
one
can
only
stand
up
to
them
and
ask...
#KabTakRokoge?"
The
teaser
was
directed
by
Nitesh
Tiwari
and
Ashwiny
Iyer
Tiwari.
Nitesh
who
is
known
for
his
unique
brand
of
film-making
said,
"Sony
and
KBC
hold
a
special
place
in
my
heart.
I
am
always
excited
to
do
a
KBC
campaign.
This
year's
campaign
is
extremely
relevant,
and
I
hope
the
Indian
audience
will
like
the
campaign
and
make
KBC
a
big
success."
The
Marketing
Head
of
Sony,
Aman
Srivastava
said,
"KBC
is
an
Iconic
show.
Its
campaigns
in
past
years
have
touched
and
moved
millions
of
Indians.
It
has
won
National
and
International
awards
and
has
successfully
built
anticipation
for
the
show.
This
year's
theme
of
'Kab
Tak
Rokoge' is
both
inspiring
as
well
as
upbeat
and
reflects
Indian
society's
prevalent
"Can
Do,
Will
Do"
attitude."
"Nitesh
Tewari
has
always
created
magic
with
KBC
campaigns
and
this
year
again,
he
continues
to
weave
the
same
magic
with
relevant
insight
captured
with
great
cinematic
impact.
This
time
around,
we
also
have
Ashwiny
Iyer
Tiwari
who
will
direct
a
film
for
the
campaign",
he
further
added.
According
to
the
latest
reports,
Season
10
of
Kaun
Banega
Crorepati
will
be
aired
in
September
and
is
believed
to
be
replacing
Salman
Khan's
adventure-based
reality
show
Dus
Ka
Dum.
The
question
and
answer
game
show
introduced
in
2000
and
has
been
hosted
by
Big
B,
except
for
Season
3
which
was
taken
over
by
Shah
Rukh
Khan.