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Hari Sadu develops a life of its own....
Monday,
March
27,
2006
Delhi(UNI):
An
11
year
old
boy
from
Chandigarh,
Master
Hari
Bhanot
has
objected
to
the
use
of
the
first
name
"Hari" in
the
Hari
Sadu
advertisement
of
Naukri.Com,
India's
number
1
jobsite
and
has
sent
a
legal
notice
to
the
website
claiming
harassment
by
his
school
mates
owing
to
the
similarity
in
name.
He
has
claimed
Rs
1
Crore
as
charges
and
also
asked
Naukri
to
remove
the
advertisement
that
is
currently
running
on
television
and
has
been
for
some
months
preceding
this
new
development.
Naukri.com
responded
saying
"In
the
light
of
recent
news
coverage's
and
incidents
regarding
the
Hari
Sadu
advertisement,
which
has
been
running
on
Television,
we
would
like
to
state
that
the
advertisement
is
a
work
of
fiction
and
the
characters
and
situations
are
fictional
and
do
not
in
any
way
represent
a
situation
close
to
an
11
year
old.Hari
Sadu
is
a
work
of
imagination
and
has
been
created
to
be
a
caricature
representative
of
a
pesky
and
arrogant
boss
-
and
in
it's
over
emphasizing
the
not
so
refined
qualities
of
the
boss
lies
the
humor.
Clearly
the
scene
played
out
in
the
advertisement
has
borrowed
from
the
typical
Hindi
film
formula
of
villain,
hero
and
supporting
actor
(hero)!!
The
message
rather
clearly
works
to
define
the
fact
that
every
employee
has
the
right
to
make
his
or
her
own
choice
since
naukri
is
on
the
prowl.
Making advertisements requires the use of a "creative license" and while we do sympathise with the child in question here we must also point out that the character in question here is not "Hari" but "Hari Sadu". Surnames exist to distinguish individuals bearing common first names. Interestingly the name " Hari Sadu" was selected after looking at phone books and an extensive google search and finding nobody of that name, in order to minimize causing any offense to anyone inadvertantly. Naukri.com is in no way responsible or liable for the fact that Master Hari Bhanot is getting teased by his friends.
Sanjay Sharma, Creative Director, FCB Ulka maintains, "Hari Sadu is a work of fiction which has used humour and creative expression to express its message. The humour is directed at the boss who is the main protagonist in the advertisement and was in no way intended to hurt any individuals sentiments. The Hari Sadu advertisement borrows from the same genre as all advertisements of Naukri so far carried. Hari Sadu is a caricature who is exaggerated enough to magnify himself into a Hindi film Villian".
Hitesh
Oberoi,
COO,
Naukri.com
further
added,
"Our
brief
to
the
agency
was
not
to
create
an
irreverent
situation
but
one
with
attitude!!
The
situation
as
it
plays
out
in
the
Hari
Sadu
advertisement
is
broadly
representative
of
a)
the
product
which
is
naukri
b)
the
bad
villianous
boss
c)
the
hero
and
the
supporting
actor.
The message is clear - treat yr employees well or naukri is on the prowl. The advertisement is clearly supportive of the standpoint of the employee essentially as we wanted humour to come across as the mainstay of the advertisement"
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