Three global TV networks to jointly telecast 'Lost Experience'

Thursday, April 27, 2006

Mumbai, (UNI): Three leading television networks -- ABC Television, Channel 4 Television in the UK, and Australia's Seven Network, have announced telecast of ''Lost Experience'', an interactive experience based on the international hit television series ''Lost''.

''Lost Experience'' incorporates over 20 broadcasters from five continents, making it the largest global interactive challenge based on a television series.

A press release here said ''Lost Experience'' will follow a parallel storyline not featured in the television broadcast and is designed so that both fans of the series and those unfamiliar with the show can participate.

The experience provides insight to unlock some of the island's secrets for those savvy enough to collect the clues, make the connections and find the answers. Clues will first appear on May 2 in the UK, May 3 in the US and May 4 in Australia.

Although ''Lost Experience'' is internet-based, participants should not assume that clues will be limited to the online world.

Any and every platform has the potential to contain hidden secrets of the mystery.

''As part of the unique marketing initiative, the ''Lost Experience'' gives the mystery, intrigue, twist and turns that ''Lost'' provides as a television series'', Mike Benson, senior vice president, Marketing, ABC Entertainment said. ''With 'Lost' being the global phenomenon that it is, our partnership with the United Kingdom's Channel 4 and Australia's Seven Network adds worldwide challenges for participants that require ingenuity and tenacity on their part.'' It's like a giant, mysterious jigsaw puzzle that will come to life for all the world to solve, whether you are a fan of the TV series or not,'' he said.' Tracy Blacher, head of New Media Marketing at Channel 4, said, ''We wanted to find a way of allowing ''Lost'' viewers to engage with Season Two in a genuinely innovative and creative way. We're delighted to be working with ABC and Australia's Seven Network to develop a truly groundbreaking experience that reflects the international nature of Lost's huge fan base.'' ''We are very proud to be a part of this innovative global campaign for Lost,'' Tim Worner, director of Programming and Production for Channel Seven said.

''This is a real treat for Lost viewers in Australia. This additional form of storytelling is part of the future of great TV drama and we are thrilled to be on board,''he added.

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